Animation Vs Live-Action Video Ads, Cost, Creativity, And Explanation
Animation explainer video Vs Live-Action Video Ads , Cost, Creativity And Explanation
Animation explainer video Vs Live-Action Video Ads , Cost, Creativity And Explanation
Video is probably the most powerful narrative form in digital advertising. The first thirty seconds define whether the potential customer is interested in your offering and will continue listening to your brand message. Thirty seconds of an engaging video can be packed with more value to a target audience than any other type of content. The brand’s main challenge is to leverage this time as effectively as possible.
It is often tough to decide what kind of video content to create for your website. The obvious options include a live-action video, an animation, or a combination of both. Here are some pros and cons of each type of video content and the cost, creativity, and explanation of each one.
What is Live-Action Video?
A live-action video involves real people and animals, as opposed to an animated video that has computer-generated or hand-drawn graphics. Live-action videos are best for interview case studies, product demos, testimonials, and live tutorials.
Pros
- It captures real human elements and emotions
- A real-life footage creates a sense of purpose and setting.
- Demonstrates real-world objects better.
- Better lighting effects are captured and used
- A simple device like a cell-phone is enough to make a live-action video
- Does not require much experience.
Cons
- Harder to demonstrate complex or abstract ideas on screen
- You rely on realistic time and light to capture videos
- Have a shorter shelf-life.
- The higher the quality, the costlier they get.
- Its take time and is costly
What is Animation Explainer video (Animated Video)?
An animated video is created using pictures or computer graphics which are manipulated to appear as if they are moving. This process is known as animation and it starts by first making the drawings by hand or in a computer.
Pros
- Easy to demonstrate abstract or complex ideas
- Has a longer shelf-life
- One can edit it several times and update it to use again
- Easy to use and convey more information
- Easy to demonstrate abstract or complex ideas
- Has a longer shelf-life
- One can edit it several times and update it to use again
- Easy to use and convey more information
- Limitless creativity can apply on videos
- Cost effective and To be ready in shortest time
Cons
- No Real Human Face can use
- You need to hire good Explainer video agency to Make animated video
- Creativity Can be imagine With good post production line
Cost of Animation Explainer videos and Live-Action Videos
Both videos can turn out to be costly depending upon your need, quality and preferences.
Live-Action videos
A live-action video requires planning, shooting and editing. It needs a team of people behind the scenes. You may also need to rent a location for shooting and hire someone for wardrobe and makeup.
A live-action video could cost between $17,000 to $100,000+.
Animation expaliner videos
Animation videos require time and experienced personnel. You need to create scripts and storyboards, that may eventually turn out to be costly. The render times for creating the final output can be costly.
A simple animated video of 90 seconds to 2 minutes can cost anywhere between 2,000 USD to 35,000 USD.
But When you create an animated video, you need only worry about the software and creative input. Or, you can strike an agreement with a video marketing agency who is professionally trained to produce high quality animation videos and already has all the tools and software you need.
Here is one more excellent example of an animated commercial that really multiplies conversions.
https://www.youtube.com/watch?v=zVHR1Ol7K5U
Types of Live-Action and Animated Videos
You need to first think about the message or content of your live-action video or animation. If you just want to put together an explainer video, then an animation video is a great choice. If you are planning a product tutorial, then a live-action option is better. An animation video is great when you need to explain a complex business process, as animated videos can easily simplify and condense the information and showcase in an easy-to-understand way.
Also, ask your customer’s opinion before you start creating. Do they want to see a live-action video content or an animated one to understand your product or service?
Choosing Between Live-Action Video vs. Animation
Finally, when it comes to choosing between animation and live-action videos, you need to think about many factors. Perhaps, you could use a combination of both in a creative way. Think about your budget needs, time, creativity, product or service, message and then decide.
These are some important points to keep in mind when choosing between animation and live-action videos. Both are completely different. Animation videos require creativity in creation on-screen, while live-action videos require more creativity while capturing.
To make Great Explainer Videos Follow the Prerequisites Guide
To make Great Explainer Videos Follow the Prerequisites Guide
When you are looking for ways in which you can boost your sales by attracting more customers online with Great Explainer Videos, then you need to make your online content more attractive and relatable. Gone are the days when ads and promotions were very robotic, impossible, fiction and even silly to some extent. Today, the audience has become cleverer and to gain their attention, you need to come up with content that is out of the box, true, relatable and also very appealing.
Written content on the landing page of a website did attract customers initially, but today, this trend is slowly wearing off as everyone is losing interest in long reads. To break this trend, marketers came up with a better and brilliant plan that is going to stay for really long. This new trend is the act of uploading videos on your social media pages, website, and other digital places. A video content is a properly shot video explaining how your product or services can be used or how they can be beneficial.
But not everyone manages to create a striking videos. To make a video work, it needs to be very genuine, relatable, apparently true and also interesting. A powerful video not only entertains the audience but also convinces them about the benefits of your product, so that they can make an informed choice soon.
Every company needs some data to work on to make good videos. Eleven Gates also relies on some crucial information given by our clients to enable us to make great videos for them. Here are some prerequisites for creating Explainer videos that drive sales:
Prerequisites for Creating Great Videos That Drive Sales
-Quick Elevator Pitch
We first need a quick elevator pitch from our clients to get a rough idea of what the company is all about. This helps us create a draft in our minds on what we need to work upon. We will be asking our clients to sum up their company, product or service in 1 or 2 sentences.
-Reason for Existence
This is one of our main prerequisites. We ask our company’s motto, vision, goals and purpose. Also need to know the mission behind their work. We ask this because we always try to include the mission and purpose subtly in our videos. These are helpful in portraying the company to the audiences in a better way.
-What Problem are you Solving for the Customers?
it is important to know because we will be curating the videos showcasing how your product or service is helpful to solve the customers’ problems. You need to explain us clearly how your product will solve the problems and be helpful to the customers.
-How is your Company different from the Existing Solutions offering by other Companies?
If you want us to make a good video for you, you also need to let us know why you feel you are better than the others. This will help us put the message in a subtle or bold way in our videos as per your preference. This grabs the attention of the onlooker and most will get tempted to try your product or service.
-What are the most Common Objections you Hear?
We need to Understand what are the common objections you hear from clients. What reasons do they give for not buying your product. We will skillfully counter these objections and present reasons why their objections are futile.
-What is the Main Objective of the Videos?
We also want to know what is your main wish to showcase from the videos. We would like to know your ideas and objectives, so that we can use your ideas in the videos and ensure that we make something that was in your mind totally.
-Who is the target audience for the video?
This knowledge helps us use characters, stories or information relating to that genre. For example, if the product you want to sell is for kids, then we might use animated characters with ski-fi or cartoon themes. Classy animated explainer videos also have a great impact on the audience as they make them believe in your brand and your products too. These are great weapons to boost your sales.
-What is your Call to Action?
We will also need to know how you want to give your call to action. Some companies are so sure of their products that they do not want to leave a call to action and want to leave it entirely on the customer to decide after viewing the video. Some, on the other hand, want to give a strong call to action.
So, all this information is our prerequisite to making great videos. We will be asking you these before we begin working on your project.
hiralkumar-sadariya-working-offstage-to-bring-your-business-to-life
Bring your business to life
Elevengates founder’s view and work process Running a business is an out-of-this-world endeavor. Don’t wait for the idea to get to business. Get to business first. Ideas don’t matter at all. Once you know how to do business, there are business ideas everywhere. Before that there are fake ideas everywhere everyday. Sharing an idea is useless. Basically, business means a shop – making and selling and exchange things. It is simple. It is hard wired in you. Just try. Failed, try, failed, again try. We find the most important thing about you, and we focus on that.
Sometimes, it’s easy to find that one thing. Maybe you’ve already found it. Sometimes it’s really hard to uncover, and that’s where we shine. Our business follows the main 4 step process to create stunning videos for our clients.
1. Discovery & Content Strategy 2. Video Planning 3. Pre-Production 4. Production & PostMotivation behind entering into entrepreneurship
For me, there are a couple of things, in no particular order.
1.) I want to help people – it seems like the best way to help people is to start a business that helps people and scale it.
2.) Unending curiosity – I need to be able to explore my curiosity about the world. Jobs would always make me just do one brainless thing over and over. Even the ones that wanted me to “think” were hardly flexible enough to allow me to learn everything I wanted to know.
3.) Family time – Making money faster and having flexibility in what I do allows me to spend more time with the family in the long term.
Few heart-touching feedbacks from clients
Your business can make more money if your customers are happy with your products and services. However, the major question is, how do you keep your customers happy and satisfied? How do you know about your customers’ likes and dislikes about your products and services?
Here is one of the best feedbacks for my business.
“The end results were good, and the client was happy with the delivery of the project. Eleven Gates produced the video quickly and worked hard to meet the developer’s expectations. Overall, the project was successful and the team’s work was described as almost perfect. “
Importance of teamwork in a business
TO CREATE Wonderful MOMENTS, WE NEED OUR PEOPLE. Elevengates has a talented cast of characters working behind the scenes to bring your business to life.
The most challenging thing faced in business
Many. Let me count three for you.
1. How do you deal with an employee who demand high salary but no work?
2. How do you deal with a competitor that loses money everyday to take you down?
3. How do you deal with a change of climate that is supposed to wipe out all your business?
These are the hard things.
Why choose Elevengates?
An animated video is a versatile content type that can bring multiple benefits to businesses and help set trust with a target audience. Customer loyalty is very valuable, and animation is a great way to build it. It will save time, money and creates a great impact to an audience.
How much efficient our ecosystem is for doing business?
A business ecosystem is the network of organizations—including suppliers, distributors, customers, competitors, government agencies, and so on—involved in the delivery of a specific product or service through both competition and cooperation. The idea is that each entity in the ecosystem affects and is affected by others, creating a constantly evolving relationship in which each entity must be flexible and adaptable in order to survive as in a biological ecosystem.