Animation explainer video Vs Live-Action Video Ads , Cost, Creativity And Explanation

Hiralkumar
February 13, 2022

Animation explainer video Vs Live-Action Video Ads , Cost, Creativity And Explanation

Video is probably the most powerful narrative form in digital advertising. The first thirty seconds define whether the potential customer is interested in your offering and will continue listening to your brand message. Thirty seconds of an engaging video can be packed with more value to a target audience than any other type of content. The brand’s main challenge is to leverage this time as effectively as possible.

It is often tough to decide what kind of video content to create for your website. The obvious options include a live-action video, an animation, or a combination of both. Here are some pros and cons of each type of video content and the cost, creativity, and explanation of each one.

What is Live-Action Video?

A live-action video involves real people and animals, as opposed to an animated video that has computer-generated or hand-drawn graphics. Live-action videos are best for interview case studies, product demos, testimonials, and live tutorials.

Pros

It captures real human elements and emotions

A real-life footage creates a sense of purpose and setting.

Demonstrates real-world objects better.

Better lighting effects are captured and used

A simple device like a cell-phone is enough to make a live-action video

Does not require much experience.

Cons

Harder to demonstrate complex or abstract ideas on screen
You rely on realistic time and light to capture videos
Have a shorter shelf-life.
The higher the quality, the costlier they get.
Its take time and is costly

What is Animation Explainer video (Animated Video)?

An animated video is created using pictures or computer graphics which are manipulated to appear as if they are moving. This process is known as animation and it starts by first making the drawings by hand or in a computer.

Pros

Easy to demonstrate abstract or complex ideas
Has a longer shelf-life
One can edit it several times and update it to use again
Easy to use and convey more information
Easy to demonstrate abstract or complex ideas
Has a longer shelf-life
One can edit it several times and update it to use again
Easy to use and convey more information
Limitless creativity can apply on videos
Cost effective and To be ready in shortest time

Cons

No Real Human Face can use
You need to hire good Explainer video agency to Make animated video
Creativity Can be imagine With good post production line

Cost of Animation Explainer videos and Live-Action Videos

Both videos can turn out to be costly depending upon your need, quality and preferences.

Live-Action videos

A live-action video requires planning, shooting and editing. It needs a team of people behind the scenes. You may also need to rent a location for shooting and hire someone for wardrobe and makeup.
A live-action video could cost between $17,000 to $100,000+.

Animation expaliner videos

Animation videos require time and experienced personnel. You need to create scripts and storyboards, that may eventually turn out to be costly. The render times for creating the final output can be costly.
A simple animated video of 90 seconds to 2 minutes can cost anywhere between 2,000 USD to 35,000 USD.

But When you create an animated video, you need only worry about the software and creative input. Or, you can strike an agreement with a video marketing agency who is professionally trained to produce high quality animation videos and already has all the tools and software you need.

Here is one more excellent example of an animated commercial that really multiplies conversions.

Types of Live-Action and Animated Videos

You need to first think about the message or content of your live-action video or animation. If you just want to put together an explainer video, then an animation video is a great choice. If you are planning a product tutorial, then a live-action option is better. An animation video is great when you need to explain a complex business process, as animated videos can easily simplify and condense the information and showcase in an easy-to-understand way.
Also, ask your customer’s opinion before you start creating. Do they want to see a live-action video content or an animated one to understand your product or service?

Choosing Between Live-Action Video vs. Animation

Finally, when it comes to choosing between animation and live-action videos, you need to think about many factors. Perhaps, you could use a combination of both in a creative way. Think about your budget needs, time, creativity, product or service, message and then decide.
These are some important points to keep in mind when choosing between animation and live-action videos. Both are completely different. Animation videos require creativity in creation on-screen, while live-action videos require more creativity while capturing.