Animation explainer video Vs Live-Action Video Ads , Cost, Creativity And Explanation
Video is probably the most powerful narrative form in digital advertising. The first thirty seconds define whether the potential customer is interested in your offering and will continue listening to your brand message. Thirty seconds of an engaging video can be packed with more value to a target audience than any other type of content. The brand’s main challenge is to leverage this time as effectively as possible.
It is often tough to decide what kind of video content to create for your website. The obvious options include a live-action video, an animation, or a combination of both. Here are some pros and cons of each type of video content and the cost, creativity, and explanation of each one.
A live-action video involves real people and animals, as opposed to an animated video that has computer-generated or hand-drawn graphics. Live-action videos are best for interview case studies, product demos, testimonials, and live tutorials.
An animated video is created using pictures or computer graphics which are manipulated to appear as if they are moving. This process is known as animation and it starts by first making the drawings by hand or in a computer.
Both videos can turn out to be costly depending upon your need, quality and preferences.
A live-action video requires planning, shooting and editing. It needs a team of people behind the scenes. You may also need to rent a location for shooting and hire someone for wardrobe and makeup.
A live-action video could cost between $17,000 to $100,000+.
Animation videos require time and experienced personnel. You need to create scripts and storyboards, that may eventually turn out to be costly. The render times for creating the final output can be costly.
A simple animated video of 90 seconds to 2 minutes can cost anywhere between 2,000 USD to 35,000 USD.
Here is one more excellent example of an animated commercial that really multiplies conversions.
You need to first think about the message or content of your live-action video or animation. If you just want to put together an explainer video, then an animation video is a great choice. If you are planning a product tutorial, then a live-action option is better. An animation video is great when you need to explain a complex business process, as animated videos can easily simplify and condense the information and showcase in an easy-to-understand way.
Also, ask your customer’s opinion before you start creating. Do they want to see a live-action video content or an animated one to understand your product or service?
Finally, when it comes to choosing between animation and live-action videos, you need to think about many factors. Perhaps, you could use a combination of both in a creative way. Think about your budget needs, time, creativity, product or service, message and then decide.
These are some important points to keep in mind when choosing between animation and live-action videos. Both are completely different. Animation videos require creativity in creation on-screen, while live-action videos require more creativity while capturing.