Hey there!I was hooking up with my friend Alex, who owns a business, the other day. The fact that Alex’s firm wasn’t expanding as quickly as he had planned was causing him a lot of stress. His fear was evident on his face, and a new plan of action was obviously needed. Since I run a video marketing agency, I knew just the thing to suggest: high-quality video content, especially animated videos.
Alex’s Dilemma
Alex started venting about his issues. “I’ve tried everything, including email marketing, social media posts, and blogs, but nothing appears to be working as well as I’d want. It seems that people are not interested in our stuff,” he expressed, obviously irritated.
I nodded, understanding his plight. “Alex, have you thought about using video content, specifically animated videos? They can be a game-changer.”
Alex looked intrigued but skeptical. “Why video? And why animated videos?” he asked.“Great question,”
I replied. “Videos are super engaging. Watching videos is more popular than reading text since it’s more engaging and simpler to understand. Videos with excellent quality attract attention, hold viewers’ interest, and are more likely to be shared. This means more visibility for your brand.”
“But why animated videos specifically?” Alex continued.
“Animated videos simplify complex concepts,” I explained. “They can break down complicated ideas into easy-to-understand visuals. Plus, they’re fun and entertaining, which keeps viewers hooked. Think about it—animated videos can make even the driest topic interesting.”
Alex was still a bit unsure. “Okay, but how does this translate to a better ROI?”
“Simple,” I said.”High-quality video material typically has a greater engagement rate, especially animations. This increases the likelihood that more users will view, interact with, and share your content. Greater involvement results in increased conversion rates. An effective explainer film, for instance, can raise conversion rates by as much as 80%. That’s a big improvement!
I could see Alex starting to warm up to the idea, so I shared a few success stories. “Look at companies like Dropbox and Dollar Shave Club. They used animated videos in their marketing campaigns and saw massive success. Dropbox’s explainer video helped them gain millions of new users. Dollar Shave Club’s video went viral, bringing in thousands of subscribers.”
Alex was nearly convinced but had one last doubt. “What about the cost? I’ve heard video production can be expensive.”
“Yes, there’s an upfront cost,” I admitted. However, consider it an investment. An excellent animated video can provide profits that greatly exceed the initial investment. Additionally, there are many animation quality levels, ranging from easy whiteboard animations to intricate 3D films. We are able to locate something within your price range.
“Alright, I’m interested. What’s the first step?” Alex asked.
I clarified, “First, we need to determine your main message.” What is the most crucial point you wish to make clear to your audience? We can then work on writing a script and creating a storyboard. After that, we’ll begin the animation itself. I will walk you through every step, so don’t worry.
I also shared some tips to ensure the success of his videos:
To keep viewers interested, keep it brief and sweet—aim for one to three minutes.
Keep the story front and centre: Ensure that the narrative in your video captivates and connects with the viewers.
Add a request for action: Consistently direct visitors to the next action, be it visiting your website, subscribing to your newsletter, or getting in touch with you for additional details.
Optimise for search engines by using important keywords in the title, description, and tags of your film to increase its online discoverability.
Alex was thrilled about the prospects by the end of our talk. He decided to try his hand at animated videos and thanked me for the guidance. His excitement was contagious, and I had no doubt that this new approach would propel his firm forward.
Therefore, think about making an investment in top-notch video content if, like Alex, you’re having trouble expanding your company. It can greatly increase your return on investment and is captivating and memorable. Are you prepared to begin? Together, let’s create something incredible!
ELEVEN GATES was created with the aim to work collaboratively with clients and to break down the silos that keep brands from providing meaningful customer experiences.
