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Video Marketing Report and Statistics - 2022

Introduction

Video content has become the most popular choice for content consumption today. In fact, in 2022, 96% of consumers increased their online video usage, and 9 out of 10 viewers expressed a desire to see more videos from brands and businesses.

By 2022, the average person is expected to spend 100 minutes each day watching online videos. This makes video content an essential part of any marketing strategy. Here’s a breakdown of key video marketing statistics that highlight the importance of integrating video into your marketing efforts this year.

Top Video Marketing Statistics

  1. 82% of Internet Traffic Will Be Video
    By 2022, online videos will account for over 82% of all consumer web traffic—almost three times higher than it was in 2017 (Cisco).
  2. 85% of US Internet Users Watch Video Content
    As of January 2018, 85% of all web users in the United States watched online video content monthly on their devices (Statista).
  3. 54% of Consumers Want More Video Content
    Studies show that 54% of consumers want to see more video content from the brands or businesses they support (HubSpot).
  4. Video Increases Conversions
    72% of consumers prefer learning about a product or service through video. Additionally, 84% have been convinced to buy a product or service after watching a brand’s video.
  5. Video Boosts Message Retention
    Viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading the same message in text.
  6. Video Marketing Drives Faster Revenue Growth
    Businesses that use video grow revenue 49% faster than those that don’t.
  7. Mobile Video Consumers Share More
    92% of mobile video consumers share videos with others, further spreading brand messages.
  8. Social Videos Get More Engagement
    Social videos get three times more shares than text and images combined (HubSpot).
  9. Video Marketing ROI
    87% of video marketers are satisfied with the ROI of their video marketing efforts on social media. Furthermore, 93% of marketers say video is an essential part of their marketing strategy.
  10. Video Increases Time Spent on Page
    83% of video marketers say video has increased the average time visitors spend on their page.
  11. More Qualified Leads with Video
    Video marketers generate 66% more qualified leads each year.
  12. Conversion Rate Boost
    Including a video on your landing page can increase your conversion rate by up to 80%.

Video Consumption Statistics and Usage Trends

  1. Video Content is Exploding
    More video content is uploaded every 30 days than major U.S. broadcast companies have created in the past 30 years (WordStream).
  2. 82% of Global Web Traffic Will Be Video
    By 2022, 82% of global internet traffic will come from video streaming and downloads.
  3. 33% of Online Activity is Video Consumption
    One-third of all online activity is spent watching videos.
  4. US Online Audience Watches Video
    85% of the web audience in the U.S. watches videos online.
  5. Users Spend More Time on Sites with Videos
    Clients spend 88% more time on websites that feature video content.
  6. Average Video Watch Time
    In 2022, individuals are expected to watch an average of 16 hours of video per week.
  7. Preference for Online Video
    6 out of 10 people prefer watching online video content over TV.
  8. Video Watching Habits
    On average, a person will spend 100 minutes per day watching online videos in 2022.
  9. Increased Video Consumption
    Web users are watching an average of 6 hours and 48 minutes of online video per week, and this is expected to increase.
  10. Men Watch More Video
    Men spend 40% more time consuming online video content compared to women (WordStream).

Video Marketing Reports for Social Media

  1. Video Posts Get More Views
    Video posts on social media get 48% more views than non-video posts.
  2. Engagement with Social Videos
    73% of people want to see more “entertaining” videos on social media.
  3. Consumers Use Social Video for Product Research
    16% of social video watchers use videos to explore products.
  4. Live Video Usage
    17% of businesses use live video as part of their social marketing strategy.
  5. Most Popular Video Platforms for Marketers
  • YouTube: 88% of marketers use this platform for video content.
  • Facebook: 76% of marketers use Facebook for sharing videos.
  • LinkedIn: 66% of marketers use LinkedIn for video content.
  • Instagram: 65% of marketers use Instagram for video sharing.

Conclusion

Video marketing continues to dominate as an essential part of any modern marketing strategy. The statistics in this report show how integral video is in engaging audiences, boosting brand awareness, and driving conversions. With consumers consuming more video than ever before, businesses need to incorporate video content into their marketing campaigns to stay competitive in 2022 and beyond.

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