7 Best Animated Ads to Inspire You in Your Business

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Introduction

Animated ads are not only fun and informative but also attention-grabbing! If you want to communicate your business’s benefits effectively, an animated ad can make a lasting impact. These ads combine creativity, engagement, and information into a short, captivating video.

To create an impactful animated ad, you need effort, skill, and the right tone. Here are some inspiring animated ads from businesses that got it right. Let’s dive into what makes them so effective!

What is an Animated Ad?

Animated ads are short, cartoon-style videos designed to promote a product or service. These ads are widely used on platforms like TV, Facebook, Instagram, and YouTube to grab attention and communicate a message effectively.

7 Best Animated Ads to Take Inspiration From

1. “How to Play Catan – The Most Adorable Overview Ever”

Brand: Catan (by Yum Yum Videos)

What’s Great: This animated ad introduces the tabletop game Catan in a relatable, magical, and dynamic way. The video allows viewers to experience the game from a first-person perspective.
Highlight: The adorable animated cats grab attention while conveying complex rules in a fun and memorable manner.
Watch here.

2. “June: Life is Better When You Share the Ride”

Brand: Lyft

What’s Great: This short story about a grandmother, June, cleverly showcases Lyft’s services. The ad reflects the brand’s style and goals through compelling storytelling and design.
Highlight: Its charming narrative and smooth animation deliver a memorable message about sharing rides.
Watch here.

3. “Work Simplified”

Brand: Slack

What’s Great: This animated ad combines elaborate visuals and continuous camera transitions to highlight Slack’s simplicity. It conveys the message without voiceovers or text.
Highlight: The sleek visuals and less-than-a-minute runtime make it a standout.
Watch here.

4. “Able”

Brand: Yum Yum Videos

What’s Great: This motion graphics video uses clear visuals and energetic transitions to explain complex information in a simple yet captivating way.
Highlight: Easy-to-read graphics and an engaging script ensure the viewer retains the key takeaways.
Watch here.

5. “SumTotalCare”

Brand: Summa Health

What’s Great: This ad uses striking 2D elements, creative character designs, and seamless scene transitions to convey its message.
Highlight: The ad radiates optimism and positivity, making it emotionally appealing.
Watch here.

6. “What Would Christmas Be Without Love?”

Brand: Erste Group

What’s Great: This heartwarming holiday tale follows a hedgehog overcoming challenges to make friends. It focuses on brand values rather than sales.
Highlight: The imaginative and emotional storytelling leaves a lasting impact.
Watch here.

7. “The Place You Want to Be”

Brand: Volkswagen

What’s Great: Unconventional for the automotive industry, this ad tells a story through the eyes of a green beetle, making it relatable and engaging.
Highlight: It highlights Volkswagen’s service quality in an entertaining way.
Watch here.

Takeaways

Animated ads are a powerful tool to attract customers, convey messages creatively, and build brand recognition. Use these examples as inspiration to craft your own engaging and impactful animated ad.

An animated video might just be the secret weapon your business needs to stand out!