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Animated Explainer Videos – Basic Tips for Creating a Script

Introduction

Creating an animated explainer video requires careful planning, dedication, and most importantly, a strong script. A good script serves as the foundation for the video, guiding the flow and ensuring the message is delivered clearly. While there’s no one-size-fits-all formula for writing the perfect script, there are several key fundamentals to keep in mind.

1) Write a Creative Brief for Your Explainer Video Project

Before diving into the actual script, start with a rough draft or outline. This should serve as an overview of your vision and goals for the video. Consider these key questions:

  • Does the script convey the brand message effectively?
  • Does it clearly explain the product or service?
  • How does the script address the viewer’s problem?
  • What action do you want viewers to take after watching the video?

Once you’re satisfied with the draft, create an elevator pitch — a concise summary that captures the core message of your video. This will help focus the script on what truly matters.

2) Build Your Script Around a Good Story Structure

A well-structured story is crucial for an animated explainer video. Whether your video is 2 minutes or longer, a strong narrative framework can make your message more engaging and persuasive. Consider this basic structure:

  • Present the Problem: Start by showing the viewer the problem they’re facing.
  • Introduce the Solution: Showcase how your product or service solves the problem.
  • Call to Action: End with a compelling reason why viewers should invest in your product or service.

By following this structure, your script will tell a clear and compelling story, increasing the chances of converting leads into sales.

3) Use Good Visuals and Music

In an animated explainer video, visuals and music are essential to create an engaging experience. As you write the script, think about how visuals and sound will enhance the message. For example:

  • When introducing the problem, the music should match the mood — perhaps a downbeat tone.
  • When presenting the solution, switch to an upbeat tune to evoke positivity.

These nonverbal cues help reinforce the narrative and ensure the viewer stays engaged.

4) Use the Right Tone and Language

The tone and language of your script should resonate with your target audience. Speak directly to the viewer using second-person pronouns (“you” and “your”). Keep the script simple, clear, and easy to follow:

  • Use short, straightforward sentences.
  • Avoid jargon or overly technical language.
  • Maintain an informal, conversational style to make the message feel relatable.

5) Inject Emotion into Your Video Script

A powerful animated explainer video should evoke an emotional response from the audience. However, be careful not to overdo it. Audiences are perceptive and can often tell when emotions are being manipulated for the sake of persuasion. Use humor or emotion sparingly and authentically to connect with viewers on a deeper level. Avoid sarcasm, as it might alienate some viewers.

6) Use the Right Length and Pace

The length and pace of your video are crucial for maintaining viewer attention. Too long, and you risk losing the audience’s interest; too short, and you may fail to convey your message effectively.

  • Aim for a video script that is 125 to 155 words per minute.
  • If your video exceeds this range, consider shortening the content to keep it impactful.
  • If you struggle to explain your product in a 2-minute video, consider revising the storyline to focus on the core message.

Make sure to write for the voiceover artist, ensuring the pace is comfortable for them to deliver without rushing.

Conclusion

Creating a script for an animated explainer video is an essential step in crafting a successful video. By following these basic tips — from writing a creative brief and structuring your story to using engaging visuals and the right tone — you’ll be well on your way to creating a compelling, effective explainer video that resonates with your audience. Keep it concise, clear, and emotionally resonant, and your explainer video will make a lasting impact.

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