Hey there! So, the other day, I was sitting down with my friend Alex at our favorite coffee shop. Alex runs a business but has been pretty stressed lately. Naturally, I asked him what was going on.
“Business just isn’t growing like it used to,” Alex said, sighing. “We’re doing everything—blogs, social media, email campaigns—but nothing seems to click. I don’t know what else to try.”
I leaned in, sipping my coffee. “Have you ever thought about video marketing? Specifically, animated videos?”
Alex looked intrigued but skeptical. “I’ve heard about it, but is it really worth the investment? How can it help us?”
“Great question,” I replied. “Let me share some real-world examples with you. Video marketing, especially animated videos, can be incredibly powerful.”
“Take this educational platform we worked with,” I began. “They were struggling to explain their complex course material to students. Traditional methods weren’t cutting it. So, we helped them create a series of animated explainer videos.”
“They had a lot of detailed content that was hard to digest in text form. We broke down the information into engaging, bite-sized animated videos. Each video focused on a key concept and used visuals and simple language to make it easy to understand.”
“The results were amazing. Student engagement skyrocketed, more students completed the courses, and their satisfaction rates went through the roof. The videos made learning fun and accessible, which kept the students coming back.”
Alex nodded, “Okay, that makes sense for education. But what about my business?”
“Good point,” I said. “Let’s talk about a corporate client we had. They needed to train their employees on new company policies and procedures. The traditional training manuals and seminars weren’t effective.”
“Employees found the manuals boring and hard to follow. We suggested creating animated training videos. These videos broke down each policy into simple, engaging animations. They included scenarios and visual aids to help employees understand and remember the information better.”
“The feedback was overwhelmingly positive. Employees found the videos more engaging and easier to understand. The training completion rates improved, and the overall retention of the information was much higher.”
Alex leaned back, thinking. “I see. But training is one thing. What about marketing? How can videos help with that?”
“Let me tell you about this tech startup we worked with,” I said. “They were launching a new product and needed a way to explain its features and benefits to potential customers.”
“They had a cutting-edge product, but explaining it in plain text wasn’t working. People weren’t getting it. So, we created an animated explainer video that highlighted the product’s features and benefits in a fun, engaging way. The video used simple language and visuals to show how the product worked and why it was valuable.”
“The video went viral. Their website traffic doubled, and their sales increased by 60% within a few months. People loved the video and shared it across social media, which expanded their reach far beyond their initial audience.”
“So, Alex,” I said, wrapping up our conversation. “Animated videos can be a game-changer. They engage your audience, simplify complex concepts, and can significantly boost your ROI. Sure, there’s an upfront cost, but the long-term benefits are absolutely worth it.”
Alex looked thoughtful, then smiled. “You’ve convinced me. Let’s give it a shot. I trust your agency can help us get started?”
“Absolutely,” I replied with a grin. “We’ll make sure your message gets through loud and clear.”
ELEVEN GATES was created with the aim to work collaboratively with clients and to break down the silos that keep brands from providing meaningful customer experiences.
