In today’s competitive digital world, boosting your sales with great explainer videos is one of the most effective strategies for attracting more customers. However, creating impactful video content requires more than just shooting footage; it needs to be relatable, engaging, and most importantly, effective in conveying your product’s benefits. As the audience becomes more sophisticated, traditional, robotic ads no longer capture their attention. It’s time to adopt content that is genuine, engaging, and appealing to modern viewers.
While written content on landing pages once attracted customers, the trend is slowly declining, with more people losing interest in long reads. The solution? Videos. Video content explains how your product or service works and the benefits it offers in a concise, engaging format. Whether it’s posted on social media, websites, or other digital platforms, a good video can significantly boost your online presence.
But how do you create a striking video? To make a video that works, it needs to be authentic, relatable, and entertaining while also informing the audience about your product. At Eleven Gates, we rely on key data from our clients to craft great explainer videos that truly drive sales. Here’s our guide to the prerequisites that can help us deliver outstanding video content:
We need a brief elevator pitch from our clients that sums up their company, product, or service in 1 or 2 sentences. This helps us understand the core concept of your business and lays the foundation for the video script.
Understanding your company’s mission, vision, and goals is essential. We need to know your purpose behind the work to subtly incorporate it into the video. This allows us to present your company to the audience in a meaningful and engaging way.
We need a clear explanation of the problems your product or service solves for customers. This information will be key in demonstrating how your offering provides value and addresses the needs of your target audience.
What sets you apart from your competitors? Let us know why your product is superior and what unique benefits it offers. This helps us craft a compelling message that makes your product stand out in the market.
Understanding the common objections from potential customers is vital. This allows us to address those concerns in the video, using persuasive techniques to turn objections into opportunities and encourage conversions.
We want to know your vision for the video. What is your main goal—whether it’s educating your audience, driving sales, or building brand awareness? We’ll ensure the video aligns with your objectives to create a piece that truly represents your brand.
Knowing your target audience is essential in tailoring the video’s style, tone, and visuals. For example, if your product is for kids, we may use animated characters or a playful theme. For more mature audiences, we might focus on sleek, professional designs. Understanding your audience allows us to create a video that resonates deeply with the viewers.
How would you like to end your video? Some businesses prefer to leave the decision entirely up to the viewer, while others want a strong call to action. Whether it’s directing the audience to buy now, sign up, or contact you for more information, the call to action is a crucial part of your explainer video.
Before we start working on your project, we’ll ask you to provide the above information. These prerequisites help us understand your vision and tailor the explainer video to meet your specific needs.
Once we have this information, we can get started on creating an explainer video that not only captures the attention of your audience but also drives real sales.
Submit your prerequisite details today and let’s get started!
ELEVEN GATES was created with the aim to work collaboratively with clients and to break down the silos that keep brands from providing meaningful customer experiences.
