Product videos are a powerful way to showcase your product or service with accuracy and appeal, while also persuading potential customers to take action. By breaking down barriers that prevent customers from directly interacting with your products, these videos help you highlight your products in the best possible way.
In this article, we’ve curated the top 10 product video marketing examples, offering insights into why they work and what you can learn to enhance your campaigns.
Description: In less than five minutes, the model incorporates the product into their makeup routine and demonstrates its application.
Why It Works: The video showcases how the product looks in real life while emphasizing its ease of use, helping customers imagine it as part of their daily beauty routine.
Description: Apple highlights key features by writing them directly on the iPad, demonstrating capabilities like gaming and video editing with vibrant visuals and upbeat music.
Why It Works: It uses the product as the focal point to showcase features creatively, keeping viewers engaged from start to finish.
Description: The video starts with the phrase “more energy throughout the day” and uses close-ups and live-action shots to highlight the backpack’s features.
Why It Works: Combining various production styles, it connects features with real-life benefits, inspiring adventure in viewers.
Description: This demo video illustrates SurveyMonkey’s interface and features, from creating surveys to platform integration with tools like Slack.
Why It Works: It shows how seamlessly SurveyMonkey fits into users’ routines while highlighting its ease of use.
Description: Close-up shots emphasize Rolex’s craftsmanship and the premium platinum material used in the watch’s construction.
Why It Works: By subtly highlighting quality and sustainability, the video resonates with customers evaluating luxury brands.
Description: The video dispels myths about Slack’s capabilities, showcasing how its interface supports team communication, paired with an educational narrative and a strong CTA.
Why It Works: The engaging walkthrough demonstrates benefits and ends with a compelling call-to-action.
Description: Starting with the product’s aluminum-free formulation, the video introduces a refillable option, sparking curiosity and interest.
Why It Works: The video introduces two products with a clear connection, encouraging viewers to explore both.
Description: Craftsy highlights the variety of classes it offers, from baking to knitting, showcasing its world-class instruction.
Why It Works: The visually appealing narrative draws viewers in and motivates them to try a new craft.
Description: In just 15 seconds, Advil explains the compounds in its painkiller and their effects in simple terms.
Why It Works: The video caters to both laypeople and experts, balancing complex terminology with clear explanations.
Description: Sphero connects its new robot, RVR, to its previous success with the BB-8 Star Wars robot, earning viewers’ trust.
Why It Works: Establishing credibility with past achievements makes the introduction of new products more impactful.
These examples demonstrate how creativity, storytelling, and strategic messaging can elevate product videos. Whether it’s showcasing ease of use, emphasizing unique features, or building trust, each video connects with its audience in meaningful ways.
