Selecting a video production company can sometimes feel like a leap of faith. While an agency may have an impressive portfolio and glowing testimonials, how can you be sure it’s the right fit for your specific project? Sending a well-crafted Request for Proposal (RFP) allows you to make an informed decision based on tailored proposals rather than advertisements.
To receive the most relevant proposals, it’s essential to send vendors a detailed video production RFP that outlines your objectives clearly. Here’s a comprehensive guide to help you craft an effective RFP, including a template.
Keep this section brief but informative. While a reputable video production company will research your business, it’s helpful to provide some basic details:
Clearly outlining these points ensures vendors understand your business’s purpose and goals.
Be specific in describing your project, as this will significantly influence the proposals you receive. Include the following details:
Outline what you hope to achieve with the video. For example:
Indicate what you value most in a vendor:
Mention where the video will be used—on social media, your website, live events, etc. Specify format, size, and aspect ratio if applicable.
Provide key dates, including the submission deadline for proposals, selection announcement, and project start date.
Share your budget range to ensure proposals align with your financial expectations.
Specify the kind of video you need (e.g., explainer, product demo, testimonial, tutorial).
Indicate whether you prefer live-action, animation, or a hybrid approach. For animations, clarify the style—2D, 3D, motion graphics, or whiteboard.
If you have examples of videos you admire, provide links or images as inspiration.
Set expectations for revisions. For instance, specify if you require a round of legal review or other specific feedback stages. Clear communication will streamline the process.
Ask about the video production team’s composition. Request LinkedIn profiles or brief introductions for team members who will work on your project. This helps you gauge the agency’s expertise and approach.
Request the following information from vendors:
Provide your name, position, and contact details so vendors can reach out with proposals or questions.
