Whiteboard Animated Video: When to Use It and When Not To

power of explainer video

whiteboard animated video when and when not to

Do you think it would be a good idea to include a whiteboard animated video in your marketing plan? Well, after reading this, you might want to think twice!

Without a doubt, whiteboard animation has a lot of great potentials when used appropriately, but it’s not typically the preferred method in marketing situations.

Today, we’ll explain when a whiteboard animated video is a bad idea as well as a little about when it is, saving you time and money on a project that isn’t going to meet your needs.

When you Need a Colourful Video, Use a Whiteboard Animated Video

The black-on-white visuals serve as a cognitive tool to aid viewers in understanding and remembering your message, not to save money on ink! You won’t have a whiteboard video on your hands if you get rid of it.

Whiteboard animation is probably not what you’re looking for if your vision for your video includes lots of vivid colors splashed across the screen.

If you are Trying to Reach Out to a Younger Audience

Whiteboard animation does what they do best using a slower tempo and a minimalist black-and-white aesthetic. They are a very effective tool for articulating your ideas because of this.

The issue is that younger audiences, who typically prefer shorter, visually stimulating content don’t find those elements to be very appealing.

Whiteboard animation shouldn’t be your first choice if you want to connect with and engage a Gen-Z or younger audience.

For Shorter Video Requirements, Use a Whiteboard Animated Video

The main objective of a whiteboard video is to convey your message in an engaging and memorable way using storytelling and creative visuals. That entails allowing those components adequate time to fully integrate before transitions. if you will, to “erase the board” before moving on to the following scene.

Use a whiteboard animation video sparingly if you need a one-minute or shorter in-and-out video advertisement or marketing piece. It takes a little longer for this slower-moving style to gel.

When you Want to Make an Impression

The words “minimalist,” “cartoony,” and “uncluttered” all describe the whiteboard animation style. “Awesome,” “vibrant,” and “dazzling”? Hmm… Not really.

You should choose something other than a whiteboard video unless, when you think about your video, you want some remarkable element that impresses viewers in a matter of seconds with dynamic visuals and quick shots.

If the Message is Simple

Whiteboard animation has the advantage of making complex ideas incredibly simple to understand. But what if your message is already… straightforward? Choosing this look is probably not a good idea.

Consider them as complementary opposites: simple subjects benefit from elaborate, visually stimulating videos, while a complex concept is better explained with a smoother, less cluttered piece.

Effective simplicity, or removing distractions to keep the viewer’s attention where you want it, is the key to whiteboard videos. If your message is already fairly simple, a flashier video style will probably help it.

For Shorter Video Ads

To be effective, a compelling advertising video, or video ad, must be direct and brief. Even YouTube keeps non-skippable ads under 20 seconds, so you have even less time to work with if we’re talking about social media ads!

They are designed to enter the market quickly, get people thinking about your brand, and leave before wasting too much time.

Whiteboard animation videos require more time than that to be truly effective, as we have previously mentioned. Therefore, if you have a short time window, try using a different style for the video experiment.

If you Want to Create an Emotional Impact

You can use a variety of marketing video formats and strategies to touch your audience’s heart. Videos of whiteboards are not one of them.

Although there are many moving black-and-white videos available, keep in mind what we said earlier about genre: If your video lacks the essential components that define a whiteboard video, it isn’t one at all. Now, it’s important to note that humor is a common component in the recipe for whiteboard cartoons. But aside from that, this approach isn’t the most effective at evoking an emotional reaction in the audience.

If you Need to Showcase a Product’s Features, Use a Whiteboard Animated Video

Product videos are a particular kind of marketing video made to highlight the key benefits of your product. Product videos are all about showcasing your product’s features in real-world scenarios, as opposed to explainers, which employ a storytelling formula to convey a message.

We frequently use live-action video and 3D animation for tangible products and screencap video or 2D animation for digital goods like software platforms or apps.

A whiteboard animation video is most likely not what you are looking for if your goal is to demonstrate to viewers that your product can do everything they are looking for and more by showcasing its features.

When Should You Use A Whiteboard Animated Video?

When tackling complex explanations.

The animated images aid in the organization and communication of information, enhance memory and maintain viewers’ attention on the screen. Its straightforward design makes it easier to create a visual dialogue that uses metaphors and conceptualizations to

When establishing your brand as an expert.

Explainer videos using a whiteboard simulate a situation that most people can identify with and relate to: a teacher using a whiteboard to help them visually explain a concept to their students.

Educating and informing the audience.

It’s not surprising that whiteboard cartoon videos are ideal for educational video content given how well they convey information. Making use of the whiteboard format can assist you in nurturing your leads and influencing your audience to consider doing business with you.

When creating a longer video

Whiteboard videos are perfect for longer content that can fully explain the style’s advantages and keep viewers watching the entire thing because they use storytelling, fluid illustrations, and slower-paced transitions to carry your message.

These are some of the factors you need to keep in mind when producing whiteboard animated video. Each type of video ad should be created keeping in mind to create the desired response in the audience.

What is 2.5D Animation and When Should you Use it?

During your research into various video styles for your upcoming marketing piece, you may have come across the term 2.5D animation. You would be mistaken if you assumed that was a typo.

So what exactly is 2.5D animation? Simply put, it’s a combination of 2D and 3D animation. What can I do with it then? Let’s just get started, watch a few examples, and learn more about this style as a group.

What is 2.5D Animation?

In between 2D and 3D animation, 2.5D animation occupies a middle ground. In this kind of animation, 3D objects are used in a 2D setting. The characters and hero objects are 3D, but the background is 2D. In this kind of video, the objects can be emphasized because they are the focal point.

Consider that you have a fantastic video idea that you believe would look even better in 3D. You don’t have enough time or money to create an entire 3D animation video, though. What can you do about it right now, then? Well, 2.5 D steps in to save the day here.

You can give the appearance that 2D objects are in 3D by using this animation style. An animator can add volume to a 2D object and completely alter its appearance by skillfully utilising shadowing, layering, and perspective adjustments, among many other techniques.

Difference Between 2.5D, 3D and 2D Animation

To help you understand what each of these animation styles has to offer, here is a brief summary of their differences.

2D Animation: In this style of animation, your message is communicated through flat backgrounds and flat characters. Even though the 2D style appears to be less complex than the other two, it is still very effective at holding your audience’s attention through storytelling.

2.5D Animation: A combination of 2D and 3D animation methods is known as 2.5D animation. Although your background is still flat, your characters and objects appear to be three-dimensional. In this manner, the 3D components become the center of interest.

3D Animation: The most time-consuming of the three types of video animation I’ve discussed here is 3D animation. Since 3D videos require a lot more steps during production, they can provide excellent character and background depth. However, even though it may be the most eye-catching animation style, it is also the most expensive.

When Should You Consider 2.5D Animation?

If you’re still unsure about your best option, allow me to share my top three arguments for choosing 2.5 D.

Make things simple

Written information is processed more slowly and laboriously than visual content. Therefore, you can use one of these videos as the medium to spread your message when you have a complex product or service that you want to present to your audience.

Reduce costs and time

By using your characters and animations, you can turn what would otherwise be a dry delivery of information into a fun experience.

You can use this video style to increase your marketing efforts regardless of your budget or startup status. As it doesn’t require expensive equipment or actors, this type of video offers a more affordable alternative to 3D and live-action ones (check out our article on explainer video pricing to know more about the topic). You won’t have to wait for a very long time to receive the finished product because it is also easier to make.

Activate and Engage Audiences

These videos are an attractive option you should definitely keep in mind if you want your company to stand out from the competition due to its distinct aesthetic. Additionally, a fantastic animated video can encourage viewers to view your work and make them stay until the end.

Coming Out of the Monotony

These days, advertisers constantly try to communicate with us in various ways. They want us to look at their billboards and see famous people endorsing their merchandise. Most people are accustomed to and anticipate seeing these commercial videos.

An animated video, on the other hand, differs from all other kinds of commercial videos and aids businesses in breaking the monotony. The video does not blatantly ask viewers to buy the product right away.

The educational and entertaining qualities of the animated video provide enough justification for viewers to take advantage of the offer.

How to Make 2.5D Animation?

You can use the same software that you use to create 2D and 3D animation. You must first be familiar with the foundations of animation. After you have mastered the basics, you should concentrate on different methods that will enable you to produce a 2.5D animation video. Before moving on to an advanced video, start with the simpler one.

3 Best 2.5D Animated Video Examples

Revo Testing Technologies

From the very first frame, the characters and objects in this piece are in 2.5D. But in my opinion, what sets this video apart from the others is the use of brand colors throughout, from the very beginning to the very end. If you want your audience to be able to immediately connect the video with your business, this can be a great strategy.

Sargon Arcadia

The animation in this video does a great job of emphasizing the objects and making them the main attraction. The end result is a sophisticated look with a unique and futuristic appearance that will stick in the minds of viewers.

Uncomplicate your Tech

This 2.5D animation example demonstrates how perspective changes and shading can create the appearance of depth. There may not seem to be much going on in the background—just it’s a gradient—but that was done on purpose to give the scene more depth while maintaining the objects’ central importance.

The Takeaway

A single excellent animated video can generate tons of traffic, leads, and revenue for you. Even if you hire someone else to produce the video for you, it doesn’t cost much to make a cost-effective animated video.

The popularity of animated videos is here to stay. Future growth in demand for animated videos is to be anticipated. As technology develops, users’ attention is continually being drawn to new trends that are constantly appearing on the market. If you master video animation techniques, there is no end to the amount of creativity you can incorporate

Motion Graphics: The Art of Simplifying Complex Concepts

In 2022, 28 minutes will be spent on Instagram daily on average by more than one billion users. On this platform, more than 100 million posts are shared each day. As a result, Instagram users have more content to scroll through (and swipe past) on their feeds each day. This data is used to create a motion graphics video.

But how do we prioritize what’s important if our time is limited? The algorithmic feed was created as a result, putting the most engaging content first and displaying extremely engaging content.

Researchers in behavioral psychology contend that this is the cause of the addiction that social media has developed. We want to finish our feed because we have a fear of missing out (FOMO) on something interesting that everyone else is aware of.

What is Motion Graphics?

Motion graphics is essentially video made from graphic design. This design combines sound, text, charts, symbols, and animation to effectively and persuasively communicate written information and quantitative data.

Despite this, motion graphics animation is a force to be reckoned with thanks to a number of additional characteristics. Let’s look at this:

It requires less time. As much information as a long, tedious text can be conveyed in a 90-second motion graphics video.

It simplifies the complex. Any concept, no matter how abstract or technical, can be explained using this animation style in a way that anyone can comprehend.

It’s enjoyable. A fun piece that your audience is likely to watch the entire way through is a well-made motion design video.

It stands out. Since learning is much more effective when the student is having fun. Additionally, they are more likely to understand and retain the message of your video.

To sum up, what exactly are motion graphics? They are an impactful, captivating, and educational animation style, to put it briefly. Let us understand motion graphics in detail.

When to Use Motion Graphics?

Motion graphics’ purpose is to visualize concepts in order to make them easier to comprehend. Consider every sector that comes to mind. Whichever one we’re talking about, they can all gain from using such videos to convey their messages.

How many times have you entered a password on a form only to have it bounce and turn red? You realized right away that it was the incorrect password. That is also referred to as motion graphics.

These can now be distinguished from what we traditionally refer to as animation because computer animation has gained popularity and decreased in price.

Bright colors are now typically the norm in the aesthetic of motion graphics. Also, to keep it easy, motion graphics often lack outlines.

They are excellent for improving viewer communication. For those who are skilled enough to use it, the combination of music, animated pictures, and texts produces a profoundly powerful message.

The main rule of motion graphics is that all of the visual components—video, text, images, music, and voice-over narration—must interact and flow with one another.

Instead of just listening to the audio, viewers must feel that the video is providing them with something to care about. Adding value to motion graphics is key!

Given that they combine graphic design and animation, they are typically used for client-driven and commercial pieces.

Another key point is to avoid getting carried away with the amount of text when creating high-quality videos.

Always try to keep in mind that people typically focus on one element, whether it be text or an image. So think about whether or not the components of your motion graphics video are intended to hold the viewer’s attention!

Some Appealing Motion Graphic Design Examples

IBM Language Motion

IBM proposes a completely new way of thinking about design while refreshing its brand. It demonstrates how motion graphics give ideas and shapes life on a visual plane. Do not miss Buck.co if you want to look up the authors of this work.

Thermo Fisher

This illustration is a great example of how this type of animation can help to clarify any subject. It covers ideas that are as difficult to understand as the blockchain while still being dynamic and engaging.

It’s also important to point out the high caliber of the animation, which increases the appeal and enjoyment of the work for viewers regardless of their prior knowledge of the subject. To make the video approachable and effective, every last detail has been taken into account and cared for.

We’re all left wanting more after seeing this School of Visual Arts student’s project. Through shape and colour, abstract concepts and their source became tangible and fluid. You could always find something to be inspired by, as they say in the video!

Where do Ideas Come From

Spotify

Another skillfully done use of motion graphics in marketing and instructional content is demonstrated by Spotify.

The video’s topic, a brief overview of the platform’s ad and user metrics systems, couldn’t be simpler, but the company used straightforward shapes to grab the audience’s attention and prevent their explanation from seeming too dry or complicated.

The end result is a stylish video that effectively communicates its message.

Ikea

A simple ad about lightning and darkness can be told in a way that makes it look as a story we want to keep watching. Motion graphics are a great and original way to let your audience know your brand’s style.

Nike

Sometimes, brand’s attributes are hard to picture. Probably, Nike’s creative team was gathered around a big table thinking how can we show lightness and flexibility. And some brilliant mind on that meeting came up with the answer: of course, motion graphics.

These are some of the best examples of motion graphics used in videos. To sum it up, motion graphics are, indeed, the type of animation that concentrates on animated graphic design.

marketing-goals-accomplished-through-videos

There are many marketing goals and objectives that videos can help you reach, from facilitating customer acquisition to producing excellent product experiences. Videos are used by companies and marketers in a variety of ways and on various platforms. With video, the options are endless!

We recently surveyed some of our clients to learn more about their use of video, their motivations for doing so, and the issues it helps them to address.

Their responses were insightful, and the majority of them centered on facilitating marketing and business expansion. The majority of their video strategy is aimed at achieving the following marketing objectives:

Increasing brand awareness

Educating customers

Demonstrating their products in use

Launching a new venture

Giving social proof

Highlighting examples of product use

Construction of a sales engine

This article will explore these 7 video marketing goals and why they are essential for any business looking to grow.

Goal 1: Building brand awareness

One of the main marketing goals for businesses to produce video content is to increase brand awareness. They can reach a larger audience and increase their social media views thanks to video marketing. That is made possible by video content’s capacity to draw in viewers and effectively communicate ideas with higher retention rates.

Another factor is that video frequently appears above all other search results online. 62% of Google searches, according to Inc., include video. This implies that by including videos on your website, you will increase the exposure of your company.

Your website becomes more noticeable as a result, which raises brand awareness and user engagement.

Goal 2: Showing their product in action

Video demonstrations of your product in use are a great way to give customers a product experience and show that it lives up to all the promises made in your marketing materials. You can demonstrate to your audience how your product makes their lives easier by addressing their issues through this method.

It facilitates customer acquisition because viewers can see the various use cases, advantages, and lifestyle they can achieve after using your product. It adds an additional layer of credibility to the brand and its product because it is the closest thing to having actually used the product in real life.

Goal 3: Customer education– One of the most crucial marketing goals

Video explains concepts better than any other type of content and is more attractive and noticeable. It makes it simpler for brands and marketers to simplify even the most difficult software or product concepts into concise, relatable, and easily digestible content.

Brands that inform consumers and provide them with educational resources instantly transform into their safe havens. Viewers are quickly persuaded to use the service or product of that brand as a result. For businesses like Ahrefs, CXL, and Gong, this is accurate.

The majority of educational videos use formats like walkthroughs, tutorials, demos, how-tos, and others.

Goal 4: Entering a new market

For businesses, breaking into a new market is always a difficult task, especially for startups or small companies. But doing so is made easier by videos.

A compelling narrative and daring content that pushes the envelope are necessary for a brand to be successful in a new market. It’s crucial to have an identity that the audience can quickly comprehend and identify among a sea of rival companies.

Nothing compares to video campaigns when it comes to all that. You can effectively introduce yourself to your new markets and establish a stable market positioning with the aid of a strong video campaign. With the help of brand videos, you can quickly spread the word about who you are, who you target, why you do what you do, and why people should trust you.

Goal 5: Proving social proof

Videos of happy customers sharing positive experiences with your brand in case studies, testimonials, and reviews are powerful tools for demonstrating the efficacy of your product and establishing a connection between your brand and potential customers.

People hear the efficiency story (about your product) from individuals who are not associated with your brand. They get to see how your product has benefited a person or people who share their needs and pain points. That’s a tough argument in favor of your brand and product.

Goal 6: Highlighting product uses

If you sell a complicated SaaS product or one with numerous components and numerous features, this is especially crucial. It can be difficult for your customers to actually comprehend how to use your product to solve their problems or accomplish certain marketing goals that are important to them, even when they are in need of it.

Displaying your product in use could be beneficial. Even more beneficial, however, are finding out about the various needs of your target audience and making videos to demonstrate particular use cases. It demonstrates your understanding of them and their particular objectives and provides a direct testimonial of their experience with your product.

Goal 7: One of the most important marketing goals of creating a sales engine

Videos make concepts clearer. They make it simpler to engage and communicate with your audience. It is simple to demonstrate your product in use, carry out various use cases, and show your viewers the benefits of using your product.

Additionally, videos generate more engagement than all other forms of content put together. It enables you to communicate your point and win over your audience’s trust. It is also given preference by Google and users over other content types, making it the best tool for enabling sales.

You can produce bottom-of-the-funnel videos for sales, such as tutorials, case studies, testimonials, and demos. A powerful strategy for growing sales, conversions, revenue, and brand recognition is video marketing. It is an excellent tool for boosting brand affinities and loyalty. Additionally, it will increase your visibility and appeal. There are countless advantages to video marketing.

Eleven Gates has a team of world-class video professionals. We provide a full-service approach to producing videos to enable you to accomplish your marketing goals. Our compny will work with you to determine the best videos for your needs after you tell us what you hope to accomplish with your video. We handle the process, allowing you to relax completely.

How to Write an Effective Video Production RFP (Request for Proposal)?

Selecting a video production company can occasionally feel like making a blind jump. Sure, the agency may have a large portfolio and a ton of customer testimonials, but how do you know if it’s the right one for your specific video? Making decisions based on proposals rather than advertising is a smart move. You can get a really accurate idea of what each video company can bring to the table for your project by sending a Request for Proposal (RFP) to them. This will help you sort through the proposals and select the one that feels like the best fit.

However, you must first send vendors a thorough video production RFP that details the objectives of your video in order to receive suitable proposals. In this piece, you’ll find a brief guide to help you send an accurate request for a proposal along with a template.

Introduction of your Company in your Video Production RFP

Don’t worry; there’s no need to exert extra effort in this section; any reputable video company will research your company as soon as the RFP arrives. However, you should give suppliers at least the fundamental details about your business, such as:

Company’s mission

its value proposition and/or products and services

Target audience.

Past video marketing campaigns as references

Make an effort to succinctly but clearly explain each of these points; it’s crucial that the vendors comprehend your business’s mission.

Explain your Project in your Video Production RFP

You must be specific in this area because it will have a significant impact on the proposals you receive for your video production RFP.

You need to cover your video’s goals in the video production RFP. A video made to increase website conversions is different from one made to increase brand recognition or improve your social media presence. Because of this, it is essential that your vendors understand what you hope to accomplish with the video.

Give a hint about your selection criterion. Inform potential partners of your preferences for a video production company. Is it a top-notch standard? affordable costs? Or perhaps extensive knowledge of comparable projects? Video production companies will be able to determine in advance if they can be shortlisted if you specify your selection criteria.

Also mention your distribution strategy. The location of the video, such as on social media, at a live event, on your website, etc., should be disclosed to the vendors. Depending on each situation, the format, size, and aspect ratio of the video will vary significantly. In order to eliminate any ambiguity, you can even go further and explicitly state these requirements.

The timeline must be specified right in the beginning. It would help if you established a submission deadline for the proposal. It’s useful to include additional deadlines for your selection process, such as the day you’ll reveal the results or the date the chosen vendor will sign the Statement of Work.

Inform about your budget in the RFP. Particularly in the case of live-action productions, the price range can differ greatly from one video to another. Vendors can create a proposal that fits your budget if they are aware of the amount of money you are willing to spend on this project.

Let your viewers know what kind of corporate video you require if you already know. The majority of video production businesses deal with explainer videos, product videos, commercial videos, tutorial, testimonials or FAQ videos.

Let them know about your preferred video production style. You should at the very least inform them if you are interested in live-action, animation, or a hybrid of the two. You can specify the animation style, which can be 2D, 3D, whiteboard, motion graphics, or any other kind you like if you want to go into more detail, which we always advise.

Also,, give a few references. If you have like a video of another client, you can provide the links to other videos, still-frames, or images that have impressed you.

Ask about the agency’s revision process

Do you want to be actively involved in the making of this video? Most likely, somewhere in the middle, though you’re not really sure what that would look like. Ask directly or be clear about your expectations rather than assuming that a revision process will be included in the production. For instance, be sure to specify that you will always require a round of legal review.

Ask about the video agency’s team make-up

Who is on the video agency team, and what do they do? is a fairly simple question. For bigger projects, we advise asking which team members will be working on the project in your video production RFP.

This enables agencies to add some personality and individuality to their responses through their staff. It also helps you better understand the structure of the video agency and how they utilize different freelance talent throughout production. Although we’re not huge fans of resume requests, consider switching to asking for Linkedin profile links.

Request the video agency describe what it does better than anyone else

Ask them pertinent questions about their video production company in this section. Here are some things you mustn’t forget to mention:

Business Overview

Request a summary of the video production company’s services.

Strengths & Differentiators

Why choose that video production company? What unique qualities do they bring to the table that others lack? In this section of the video production RFP, you can anticipate vendors to brag about themselves. Still, this information will help you realize if they are the ideal fit for this project.

Team

Asking for a brief introduction of each team member and their Linkedin or Behance profiles is fine. But, some companies can go a bit over the top – as in requesting resumes for each person involved.

Contact Information

Lastly, To submit their proposal or to address any questions they may have about the project, the video companies will need to get in touch with you. Therefore, give vendors your contact information while also mentioning your name, position within the company, and any other pertinent information. These are crucial steps you need to keep in mind while preparing your video production RFP.

Everything you Need to Know About Educational Industry Videos

The key to creating a better future is education. Since educational industry videos are so effective at making information available, approachable, and appealing, it only makes sense to try and find better ways to do so. A video that was made with thought, passion, and creativity frequently succeeds, even though it can be difficult to strike the right note to connect with someone personally. Your ability to enroll more students increases exponentially when you factor in the power of content that is available anywhere in the world at any time.

The Right Educational Industry Videos

Education is a topic that is very important to us. We are aware that for this industry to engage your students, videos must have the appropriate tone. Videos that can vividly visualize your ideas while telling a meaningful story. That’s the only way to create materials that can actually educate, and our educational video company can do just that for you.

What Are Educational Explainer Videos Good For?

Nowadays, most people don’t have the patience to sit through a class lecture, much less pay attention and actually learn something. Live instruction has been shown to be more efficient as a means of exchanging feedback or resolving questions, but learning itself is an entirely different matter.

For educational institutions and training programs, developing a system of learning that simplifies complex information and conveys it in manageable, brief chunks has become essential. To maximize audience engagement and interest, it’s crucial to make sure the information is presented in an engaging manner. There can be no learning if the student is unable to find interest.

This is precisely how Educational Explainer Videos are essential in the current digital environment. Since watching videos can now be used to learn any type of skill, concept, or discipline, learning has become even simpler. With the aid of appealing graphics, gripping voiceovers, and clear audiovisuals, these educational explainer videos engage our brain’s cognitive functioning. They deliver your message via an engaging narrative that elicits a favorable emotional response and permits the individual to learn at a gradual pace.

An increasingly popular tool for quickly capturing audiences’ attention and raising significant amounts of brand awareness is animated explainer videos. You have a wide range of options when it comes to exploring cost-effective presentations that introduce concepts and products in a way that generates a profitable return on investment in the animated domain. However, depending on how you plan to make professionally animated educational industry videos, you might have to incur some costs.

Explainer Video Examples in Education Industry

Google Classroom

It should not be surprising that this information powerhouse also doubles as the largest classroom on earth. They introduce Google Classroom, which is a part of G-suite and primarily focused on education, in this animated explainer video. To assist in organizing their learning process, it provides its students with a variety of collaborative tools, such as Chromebooks. To demonstrate how they have digitally imitated a classroom learning experience, their presentation uses smooth sliding animations displayed with the distinctive color scheme of Google. It continues by outlining all of its useful features, including scheduling, classes, corresponding with teachers, and much more.

Adobe Education Exchange

The Adobe Education Exchange’s digital learning model is clarified in this one-minute tutorial. The exchange is a free online learning tool created to support a creative online learning community. One can learn new skills, hone them to near perfection, and then pass them on to others. This video emphasizes the advantages of belonging to the community. It uses straightforward graphic motion to show you the theme behind the academy. This slideshow presentation lists the programs and tools that would encourage creativity in every student.

Wand Education

We are not unfamiliar with this infographic style of storytelling, but these educational industry videos are incredibly enjoyable. Without wasting any time, the Wand Education explainer captivates the audience with examples of how it helps teachers. It discusses the issue of the rising demand for ready-to-consume education. It also discusses how Wand Education can meet teachers’ needs by automating lectures and thereby saving time.

Codio

Codio is a digital learning platform for computer programming that is now used by numerous schools, and institutes globally. It is not just any teaching platform. Additionally, the platform provides helpful tools for auto-grading, learning management systems, and curriculum authoring. 2D animated graphics are used in this lively explainer video to draw viewers in and outline the platform’s features. We are immediately made aware of its many advantages. Particularly, the fact that teaching programming is made more affordable and time-efficient.

Active ED

This is a partnership between the Broad Centre, the Strategic Data Project, and Education Pioneers. Active ED, aims to give managers and analysts of the future access to a single platform with all the tools they will need. The main point of the video is kept fairly simple in this explainer. You can connect with both new and previous contacts. It advertises the Active ED platform as a hub of resources to fully utilize what the internet has to offer.

The Art of Improvement

Nowadays, animated explainer videos are all the rage in the education sector. They are interesting to watch, stimulating, and engaging. Try Eleven Gates if you’re considering creating educational industry videos to promote your brand, company, or online course. With the best online editing tools, adaptable templates and creative assets, text-to-speech voiceovers, and so much more, you can create enticing fully animated videos in a single step.

Animated Explainer Videos for Cryptocurrencies

animated video for cryptocurrencies

The world has learned a new way to earn, invest, and trade thanks to cryptocurrencies. Recently, this new form of communication has reached unprecedented heights. We have witnessed our friends use this kind of digital currency wisely to go from being indigent to wealthy in a short amount of time. So, if you want to engage your target audience to invest in cryptocurrencies in an attractive way, animated explainer videos will prove to be the best bet.

What is a Cryptocurrency Animated Video?

An animated short video explaining cryptocurrency or the blockchain typically lasts between 30 seconds and 2 minutes and helps viewers understand the concepts of the technology. We all know that cryptocurrencies may seem difficult at first for normal people to understand. But, with the help of our easy-to-understand animated videos, you can lure a large potential client base.

Why Invest in a Cryptocurrency Animated Video?

Companies that develop blockchain and cryptocurrencies may struggle to explain complex, niche concepts to clients who are not tech-savvy. In this situation, an animated explainer video is the best option. Businesses can use animation to present complicated information in a captivating narrative that captivates viewers and cultivates a devoted following.

In comparison to other marketing tactics that would find it difficult to simultaneously simplify and amuse, watching an animated explainer video from Animation Explainers can make learning the subject.

You can effectively show how simple it is to secure and protect your information from any threat through animation. Trusting someone you don’t know is not an easy thing to do, especially in the maze that is cryptocurrency technology. You can go further to describe how secure cryptocurrencies are by providing some reliable references of investors and companies that have successfully used them for years.

Benefits of Using Animated Videos for the Cryptocurrency Industry

Explain the Difficult and Complex Technology of Blockchain

Customers who are not tech-savvy may find it difficult to understand the complex, specialized concepts that blockchain and cryptocurrency companies develop. The best solution, in this case, is an animated explainer video.

Complicated concepts become easy with such videos. In the video demo, for instance, you might talk about blockchain technology or how people can mine and trade cryptocurrencies effectively. Remember that a more personalized experience for the audience results in happier customers. Animation can, of course, solves this.

Build a Strong Online Presence

Blockchain explainer videos are added to blogs, landing pages, email marketing, social media content, and advertising. These elements help you establish a strong brand identity online and contribute to your online presence.

Converts Site Visitors into Sure shot Investors

The first place people look online to learn more about a company is its website. By including an engaging explainer video on your homepage, you can win over the trust of potential investors and forge a strong brand identity.

Explainer videos for cryptocurrency businesses can aid in gaining the trust of potential investors by succinctly and consistently outlining your benefits and concepts. People are unreliable creatures of this world, and they frequently pay money toward investments.

8 Product Demo Videos That Will Teach You How To Do It Right

product demo videos

8 product demo videos That Will teach You How To Do It Right.

Elevengates | Explainer video agency

A product demo video can convert your leads to sales or shun your potential clients away! The video needs to be captivating, engrossing, explanatory, relevant, and most importantly, short! If you have been struggling to create the right product demo video, then you could do with some inspiration. Here are the best product demo videos we have compiled to understand how a great video should be created.

The most impactful product demo videos should show the product’s practical value and benefits along with its key points. A product video is a great opportunity for brands to display their products in an engaging way. These videos can satisfy an online shopper’s curiosity. They can also provide an idea of usage, understand the benefits and finally buy the product.

Best Product Demo Video Examples to Learn From

1. Bulls Bike US – Offering Solutions to Problems

https://www.youtube.com/watch?v=nvN6mGhil3E

It’s always helpful to keep in mind that you’re selling more than just a good or service to your customers. You’re also providing a solution to a particular issue or need they have.

The US company Bull Bikes‘ product demo video is a fantastic example of this.

In addition to highlighting the advantages the company offers in terms of time and money, each of which addresses a particular pain point of their target audience, the reasons why the company is simply the best alternative for people looking for a high-quality bike permeate and give shape to the entire piece.

2. Nespresso – Simple Videos

https://www.youtube.com/watch?v=N-Z8eCYZod8

Nobody has the time to watch a lengthy guide on making a good cup of coffee! Nespresso created this incredibly straightforward video for one of their coffee makers. They are aware of the audience’s fundamental preferences.

The unassuming nature of their demo video content reflects the ease of use they want to highlight from their product. They want to showcase that you need to just push one button, and that’s it! Additionally, the music they chose complements the close-ups of their product’s sophisticated design beautifully.

A wonderful illustration of simplicity and effectiveness in demo videos!

3. Catan – Explainer Videos

https://www.youtube.com/watch?v=JIvX_1-Fktw

While most of product demo videos often adopt a promotional tone, you can also employ an educational strategy. This can be done to provide your audience with useful information about your product or service while also promoting it.

Catan’s demo video does just that. You probably already know how difficult it can be to explain how the game functions to someone who has never played it. As a result, they produced a stunning, animated film that engages the audience in a fantastical world filled with exciting adventures. In this manner, they were able to cover all the pertinent technical information in a different and memorable manner.

4. Phillips Air fryer – Striking Visuals

https://www.youtube.com/watch?v=SKm-HyYoxp8

You can imagine the difficulty Philips faced when trying to think of ways to demonstrate their fryer, a product that largely appears like a black box. Some products simply don’t look visually appealing or striking.

What does, however, look good on camera, according to the majority of people? Food! So the company focused on all the meals you could prepare with it in order to showcase their visually unappealing product in flashy ways. The end result is a combination of hypnotic images filled with slow-motion close-ups that capture the audience’s attention right away and hold it until the very end.

Just take a look at those creative and intriguing opening shots of this demo video, and note how they seamlessly lead into the product itself and its advantages.

5. Blume – Showcase the Effort Put In

https://www.youtube.com/watch?v=hiP8NfS3lOY

Since you are the expert on your product, you should always try to motivate and excite your audience in your demonstration video.

Blume Beverages produced an enlightening product demo video in which they emphasized the company’s protracted process for creating its delectable super-food drinks. You can clearly sense the devotion to the quality they have for their ingredients and the love they have for their product.

This touching piece can help your business connect with customers on a personal level and also nurture brand loyalty.

6.Solo Stove – Showcasing Real Customers’ Opinions

It’s a universal truth that people frequently value other people’s opinions highly. So, what better way to win over potential customers than to show off all the people your products have helped along the way?

In order to give their message a more genuine feel, Solo Stove’s product demo video includes footage of actual customers using their bonfires right around the 18-second mark. A strategy that furthers the company’s dominant position in the market and highlights the solid bond they have with its devoted customers.

7.Dollar Shave Club – Humor

https://www.youtube.com/watch?v=ZUG9qYTJMsI

Customers these days react to content that elicits an emotion, even a small smile. Your job is almost finished if you can make your audience smile just a little bit while promoting your goods!

The people at Dollar Shave Club recognized this and decided on a humorous, explicit choice for their product demo video.

This hilarious piece also demonstrates how well the company understands its target market. They also demonstrate the problems and also the types of content that pique their interest. They do so by fusing all those factors into a video that is memorable and funny. The video is also effective in terms of product promotion.

So, use any of the above tactics to create a great product demo video! When done in the right way, you can definitely convert leads to sales.

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