7 Best Animated Ads To Inspire You In Your Business
7 Best Animated Ads To Inspire You In Your Business
Animated ads are not only fun and informative, but they are also attention-grabbing! So, if you want to send a message to all your potential clients and business associates, an animated ad explaining your business’s benefits will create an impact. An animated ad can be engaging, creative and informative.
To create an impactful animated ad, you need to put in a lot of effort, skills and the right tone. Here are some amazing animated ad examples from businesses that have managed to strike the right chord. You can take inspiration from these ads before creating your own. In this article, we shall also brief you on animated ads.
What is an Animated Ad?
Animated ads are short cartoon videos meant to promote a product or service. These ads are displayed on the television or digital channels through Facebook, Instagram, and YouTube.
7 Best Animated Ads to Take Inspiration from
While there are many cartoon ads for commercial purposes, there are a few that have managed to create a great impact on the viewer. Here is a list of the best animated ads one can take inspiration from for their business:
“How to Play Catan – The Most Adorable Overview Ever” – Catan, Animated Ad by Yum Yum Videos
This great animated ad has been created by Yum Yum videos. When their friends at Catan GmbH approached them to create a cartoon ad for their tabletop game Catan, the brilliant team created an ad that managed to introduce the basics of the game to new audiences and also entertain the audiences with the content.
The ad gives the viewers the ability to ‘jump inside’ the game and experience it from a ‘first-person’ viewpoint. The idea of the ad is quite relatable, magical, and dynamic. The animated cats used in the video are quite cute to look at and attention-grabbing.
“June: Life is Better When You Share the Ride” – Animated Ad from Lyft
Lyft is a top-rated vehicle service app that has created an animated short-style ad to give details of their company in a creative way. The charming and compelling ad narrates the story of June, a sweet grandmother who uses Lyft services on her way to buy her new car.
The design, animation, and story-telling of the ad are marvellous. It manages to incorporate the brand’s image, style, and goals in a smart way. It is an example of advertising at its best.
“Work simplified.” – Animated Commercial Video from Slack
The ‘Work, simplified’ continues to be the greatest ad created by Slack. It is a video ad example that stands out for its simplicity, complexity, and best visual graphics. The animated ad incorporates elaborate backgrounds and continuous takes/cameras to convey its message. The ad features no voice-over or on-screen text and also conveys the message quite strongly.
The best part of the ad is that it is not long and is only less than a minute. It is an all-around good advertisement example of great animation.
“Able” – Cartoon Advertisement by Yum Yum Video
This animated ad is a great explainer video that focuses on leveraging the power of motion graphic videos, using sensible visuals and energetic transitions. All-in-all, this ad is attention-grabbing and yet conveys useful information to the audience.
Also, the easy-to-read graphics compliment the narration of the ad and in the end, the viewer can focus on the key takeaways. The script makes the ad piece quite memorable.
“SumTotalCare” – Cartoon Advertisement from Summa Health
It can be challenging to narrow down just a few creative advertising concepts to mention in this Summa Health article because there are numerous great ones. The imaginative imagery, the energetic camera work and perspective, the use of striking 2D elements that appear to be in 3D, etc. the list is endless.
Furthermore, pay close attention to these first three aspects as you watch to see what makes this animation example worthwhile: The well-thought-out, simple-to-read character design, the minimalistic construction of the scenery, and, mostly, the seamless transitions between each scene.
Then, in addition to all those wonderful technical aspects, we want you to pay close attention to how this cartoon advertisement successfully conveys a sense of optimism and positivity throughout.
“What Would Christmas Be Without Love?” – Animated Ad from Erste Group
Many businesses choose to use animated advertisements to celebrate the holiday season around Christmas. And an Austrian bank, the Erste Group, did a fantastic job of it in 2018.
Moreover, they managed to come up with this endearing tale about a hedgehog who faces challenges in his quest to make friends.
If you are wondering what this ad has got to do with banking, then you must know that Erste Group focuses on creating ads that convey brand values rather than sales pitches. This great ad showcases that the sky is the limit when it comes to imagination and creativity.
“The Place You Want to be” – Cartoon Advertisement from Volkswagen
We could say Volkswagen made a brave move by creating this entertaining animated ad video because it’s uncommon to find automotive-related animated video ads. But looking back, they could not have made a better decision.
They told the story from the viewpoint of a green beetle, which was given life and personality in contrast to most auto commercials. Viewers can more easily become engrossed in the narrative. They can comprehend how the Volkswagen service benefits their cars in this way.
It was also a fantastic way to highlight the excellence of their service while enticingly outlining each step of the process.
Take inspiration from these best ads for your business. An animated video is the best bet for getting customer attention.
In,
8 Best Video Websites Like YouTube
8 Best Video Websites Like YouTube
What comes to mind right away when you think of online video websites? YouTube, I assume? Though it shouldn’t come as a surprise, YouTube is the preferred video site for the majority of people.
Even though YouTube is excellent, there are many other excellent options as well. There are actually numerous alternative video websites to YouTube, each with different advantages and features that should be explored.
At the very least, marketers, content producers, business owners, and even everyday users should know about the other alternatives available. As a result, we’ve put together a list of our 8 favourite video sites other than YouTube. Enjoy!
Online Video Websites Other Than YouTube
1. IGTV
Instagram TV, one of the newest video hosting services and a formidable rival to YouTube, is hands down, one of the best options after YouTube.
Despite this, IGTV isn’t really a video site like YouTube because IGTV videos are optimised for mobile devices and play automatically in the feed. Due to the fact that you can only browse the app, all videos on this forum are vertical and full-screen.
You can upload videos to IGTV that are up to 60 minutes long (15 minutes if your account is unverified), and it’s one of the best video-sharing platforms for showcasing your work to a big audience. Users have the option of browsing the accounts they follow or a feed of quality content that matches their interests.
2. TikTok
TikTok has become one of the most rapidly expanding social media and video hosting platforms available after taking the world by storm. Comedy, short lip-sync, and talent videos made with it are popular with younger audiences seeking entertainment in snippets!
TikTok was the first Chinese app and in October 2018 it was the most downloaded app in the US. It was offered in over 150 markets and 75 languages as of 2018. In 2019, TikTok was ranked as the seventh-most downloaded mobile app of the 2010–2019 period. indicating its entry into the top echelon of social media.
3. Vimeo
One of the most well-known YouTube alternatives is Vimeo, which is very well-liked by artists and filmmakers. This video website attracts viewers who are genuinely interested in the art of film-making. It is known for its high-quality content and its actively participating community.
It’s a website for hosting videos that strongly promotes showcasing the work of artists and other creatives. It differs from YouTube in that regard because you won’t find long videos of something silly. Instead, you’ll typically find well-written and fascinating content.
4. Daily Motion
Another video website like YouTube is Dailymotion, which also has a very similar layout and user experience. On the homepage, you can find popular videos. You can also use the categories list and search bar to find more.
However, such online video websites allow for more content uploaders because it has a more lenient copyright policy than YouTube. Perhaps this explains why it receives about 112 million visitors each month.
The ability for users to sell their videos through either ads or a paywall is another feature that sets Dailymotion apart. This explains why some videos are completely free while others contain advertisements. The users who upload the videos have the option to monetize them or not, and this feature is optional.
5. Netflix
Although this is not an online video website that hosts videos like YouTube, it is a major rival and as such deserves a place on our list.
Netflix offers its subscribers a streaming service that they can use both at home and while travelling. Additionally, it shows them tailored suggestions based on their prior ratings.
This video streaming platform boasts a sizable and varied audiovisual content library. Nevertheless, it also creates original films and television shows, some of which have received honourable mentions and gained considerable notoriety.
6. Amazon Prime Video
Over-the-top video streaming websites are available on the subscription-based video entertainment website Amazon Prime Video.
Similar to Netflix, this video website not only offers content from other sources for viewing, but also creates its own original content. However, compared to what was produced by the former, less original content has been created to date.
Prime Video is more similar to a Netflix-style video streaming site than a YouTube-style website. Still, it’s a fantastic choice for viewers seeking top-notch entertainment.
7. PeerTube
This is a decentralised video hosting service. It is a peer-to-peer software platform that allows users to set up servers that host specific users and content. People with a moderate level of technical expertise can host this server, which is referred to as an instance. Every instance can be independently moderated and maintained by several administrators at once.
Peertube claims that this creates a network of interconnected small video hosters with a great deal of creative control over their content, which is difficult to find on video-sharing websites like YouTube.
8. TED
The non-profit TED foundation is the owner of the popular video website TED. Although its content is very different from that of video platforms like YouTube, its interface is very similar. Thousands of recorded lectures on technology, design, science, politics, humanitarianism, and academic subjects are available here from eminent thought leaders.
The majority of the TED talks on the portal are open to everyone and free to watch. Some videos, however, are only available to members. With a TED membership, users can watch these exclusive talks and participate in conversation groups. It’s interesting that the subscription fee doubles as a donation, allowing members to choose whether to pay annually or monthly. YouTube also hosts many TED talks, but this portal is a good alternative.
So these are some of the best video websites that are similar to YouTube. So, the next time, you want to watch some interesting content, do not just stop at YouTube. Try these other online video websites as well to get better options.
Eleven Gates Recognized By Clutch as Top 2022 Video Production Company
Eleven Gates Recognized By Clutch as Top 2022 Video Production Company
Eleven Gates Recognized- By Clutch Eleven Gates believes in the power of creative video solutions in helping businesses thrive. We provide top-tier video services that consider every step of the process. From conceptualization to execution, you can rely on us to only come up with the highest level of detail in tackling your modern marketing challenges.
Today, we’re happy to announce that we’re named as one of the top B2B companies on Clutch. According to them, we’re among the leading video production companies in India this year!
“Eleven Gates is a creative video agency fulfilling the video content needs of modern businesses. We open up your ideas to the world with professional-quality videos. Our creative artists and business experts seamlessly collaborate with you to successfully deliver your marketing goals.
We’re honored to be recognized as a deliverer of impactful solutions by Clutch. More importantly, we owe it all to our partners for making this possible.”
— CEO, Eleven Gates
For context, Clutch is a ratings and reviews platform committed to helping small, mid-market, and enterprise businesses connect with top-tier service providers. Clutch is invested in providing readers with trustworthy information. The platform ensures that each review is unbiased by interviewing clients of registered providers directly.
Take a look at the most recent reviews on our profile:
“We are most impressed with how fast they work and their willingness to go the extra mile to achieve your goals.”
— Maor Mashi, Entrepreneur, Animated Video Production Project
“We were impressed by the project’s quick turnaround time.”
— Vinayak P. Shah, Co-Founder, Miracle Lens
Thank you so much to everyone who took the time and effort into writing their honest feedback. Find out more about our projects by reading the full case studies on Clutch.
If you need award-winning video production, be sure to get in touch!
Powerful Customer Testimonial Videos to Increase Sales
Powerful Customer Testimonial Videos Increase Sales
In a testimonial video, real customers rave about your goods or services. The purpose of testimonial videos is to produce more credible product reviews and videos in order to increase sales.
What are the Benefits of Testimonial Videos?
Case studies and testimonial videos from third parties encourage potential customers to try your product because they have already done so and are satisfied with the results. It is a natural human tendency to trust a user’s account over what a company’s marketing representative says. It is a fantastic way to accomplish your marketing objectives.
You can gain your target audience’s trust and educate them about your product’s greatness by using testimonial videos. Such videos have an impact on consumers’ purchasing decisions. A strong testimonial video shows potential customers confessing to a specific issue before praising your offering as the best on the market.
Tips for creating a Catchy and Compelling Testimonial Video
Your video marketing strategy is improved by a compelling and memorable testimonial video. Here are 8 suggestions for effectively using testimonial videos to market your business:
· Make it more human
Making the testimonial video more human will help it to be more believable and credible as a testimonial. Trying to connect with real people is necessary for this. Additionally, you must make your videos engaging, fun, and relatable.
· Put it in context
You need to add context, such as the location’s location in relation to other places, or make the scenario you’re showcasing more realistic, to your testimonial videos in order to make them seem more real and credible. Shooting scenes of snow-covered mountains, snowfall, or people wearing woollens walking down the street would be a good idea, for instance, if you are marketing woollens and want to depict someone feeling cold. Providing a real background is necessary here.
· Prepare questions with anticipation
Make sure you cover the majority of the frequently asked questions (FAQs) about your product when you prepare your questions. Your testimonial video will become much more compelling as a result, and your target audience will understand the concept much better. You can make a great testimonial video if you plan your questions carefully and spend more time on your concept. Utilize the interviewee’s responses as a “cross-examination” to make sure all the topics are thoroughly covered.
· Send the questions to the interviewee
Additionally, be sure to send all the interview questions in advance so that the subject is well-prepared. The video will appear more real and organic as a result. Additionally, your production time will be optimised.
· Think about the possible scenarios
Check the background, context, and overall flow of your video to make an effective testimonial video. Scout every potential location for the video shoot first to have the best choice available.
· Ensure that your interviewee elaborates on all the answers well
Ask your subject if they have sufficiently prepared and discussed in detail all of the questions before you start filming the testimonial video. Before you start shooting, you can also perform a test run to identify any flaws and fix them. Make sure that all of the questions are addressed with the appropriate knowledge and justification.
· Include Relatable Points
Asking a few other unrelated strangers questions that are relevant will help you identify common problem areas. Then you can prepare your questionnaire for the testimonial video and include the salient features of your product. For instance, if it’s a mixer grinder, you can ask people about the way it’s washed, how well it grinds, how often the electronics go wrong, etc. When creating your questionnaire, you can naturally include each of these points in turn, after which you can ask the interviewee to describe how their experience with your product has shown it to be superior to all others.
· Make final edits
A testimonial video must be edited before use. In order to make the content appear natural and fluid, editing is required. Additionally, you might want to omit some passages or insert others in their place. The final draught must be fluid, convincing, and compelling.
Some Great Testimonial Video Examples
· Endless Entertainment – Hubspot’s Testimonial Ad
Given that their primary product is a digital commerce platform, Hubspot made the incredibly wise decision to present one of their customers’ beliefs in the best possible manner. They made the decision to combine the client testimonial video with pictures of their work. Additionally, they included screen audio tapes of some of the activities they carried out on Hubspot’s platforms to further cement this partnership as “game-changing.” This testimonial video example has a nice rhythm thanks to all of these images that give the viewer context. It could get monotonous to just watch someone speak for two or three minutes, after all!
· Happy Hound – Google Adwords’ Testimonial Video
This is a testimonial video of a woman who owns a dog daycare. The lady in the ad says that when she first started her company, she didn’t have enough clients, so she turned to Google Adwords. Soon, she used the tool to bring in 90% of her clients. Despite being from 2009, the video testimonial is still a great example of a customer testimonial because it tells an interesting tale that would appeal to any platform user—or even potential customers or non-users!
This cheerful and entertaining testimonial video ends on a positive note: “I’m confident Google Ad-words will continue assisting my business expansion. Life is fantastic!”
Conclusion
If done well, a testimonial video can raise the perceived value of your offering. Because people can now easily differentiate between promotional content and genuine content, you shouldn’t make it overtly promotional. Consider unconventional ideas and create interesting concepts for your target audience. Some video testimonials are so subdued that it takes a moment or two to figure out what they are actually endorsing. Customers’ interests increase as such videos have a high conversion rate for turning into sales. A video testimonial can effectively promote your brand when used properly.
Video Marketing Report and Statistics – 2022
Video Marketing Report and Statistics-2022
Facebook
Twitter
LinkedIn
so as to “2022 Video Marketing Report and Statistics“,
It’s a well-known fact that recordings have turned into the most famous decision for content utilization today.
surprisingly In 2022, 96% of customers expanded their web-based video utilization, So 9 out of 10 watchers said that they needed to see additional recordings from brands and organizations.
Indeed, starting at 2022, a normal individual is anticipate to go through 100 minutes out of each day watching on the web recordings.
This makes video content an indispensable piece of any organizations’ showcasing technique. Henceforth, we’ve assembled this rundown of video advertising insights that will prepare for you to involve recordings as a piece of your showcasing wheel this year.
Top Video Marketing Report and Statistics
Here are some details that represent why video content can’t be avoid as a piece of your advertising procedure.
- Also By 2022, online recordings will make up over 82% of all shopper web traffic – multiple times higher than it was in 2017 (Cisco).
- as of January 2018, 85% of all web clients in the United States watched web-based video content month to month on any of their gadgets (Statista)
- Starting at 2022 and video marketing report and statistics 83.3% of web clients in the US got to computerized video content (Statista)
- 78% of individuals watch online recordings consistently, and 55% view online recordings consistently. Indeed, that 54% of customers need to see more video content this year.
- Concentrates on show that 54% of purchasers need to see more video content from a brand or business they support (HubSpot)
- 72% of clients said they would prefer to find out with regards to an item or administration via video. 84% of individuals Have been convince to purchase an item or administration by watching a brand’s video.
- Watchers hold 95% of a message when they watch it in a video, contrasted with 10% while perusing it in the message .
- 86% of organizations use video as a promoting apparatus – up from 63% in the course of the most recent three years.
- Advertisers who use video develop income 49% quicker than non-video client.
- 59% of chiefs concur that assuming both text and video are accessible on similar subject, although they are Limited to pick video.
- In fact, statistic says 92% of versatile video customers share recordings with others.
basically Social recordings get multiple times a greater number of offers than text and pictures consolidated.( Hubspot) - 87% of video advertisers are happy with the ROI of their video promoting endeavors via web-based media while 93% of advertisers who use video say that it’s a significant piece of their showcasing methodology.
- 83% of video advertisers say video has assisted increment the normal time their guests with spending on the page.
- In the same way Video advertisers get 66% more qualified leads each year.
- Remembering a video for your point of arrival can help your transformation rate by up to 80%.
Video Consumption Statistics and Usage Trends
1. More video content is being transferred in 3o days than what significant broadcasting companies in the US have made in the beyond 30 years (WordStream)
2. By 2022, 82% of the worldwide web traffic will come from web based recordings and downloads.
3. 33% of all web-based movement is spent watching recordings.
4. 85% of the web crowd in the US watches recordings on the web
5. So Clients invest 88% more energy perusing on sites that have recordings
6. In 2022,Individuals watch a normal of 16 hours of video consistently.
7. 6 out of 10 individuals lean toward watching on the web video content contrasted with TV.
8.A normal individual will go through 100 minutes out of each day watching on the web video in 2022
9. web clients watch a normal of 6 hours and 48 minutes of online video in week and it will increase.
10. Men invest 40% more energy consuming internet based video content when contrasted with ladies (WordStream)
Video Marketing Reports for Social Media
1. Video posts via web-based media get 48% more perspective.
2. So far, 73% of individuals need to see “engaging” recordings via web-based media.
3. while,16% of social video watchers use video blogs to investigate items.
4. 17% of organizations utilize live video as a piece of their social showcasing methodology.
5. YouTube [88%] is the most famous stage among advertisers for sharing recordings, trailed by Facebook [76%], LinkedIn [66%], and Instagram [65%].
Although,This is the report for video marketing statistics in 2022.
Animated Explainer Videos – Basic tips for Creating script
Animated Explainer Videos – Basic tips for Creating script
For animated explainer videos There is lots of hard work, pre-planning and commitment that goes into making an animated explainer video. First of all, you need a script to start with. But To get the write script you need to keep a few points in mind. Here are some basic tips for choosing the right scripts for an animated explainer video.
There is no one formula for writing the perfect script. But, there are a few fundamentals that one needs to keep in mind:
1) Write a Creative Brief for your Explainer Video Project
A rough draft or rough script is what you need to get started before you start making your animated video. Put your ideas on paper or computer. This should be an overview of your vision and goals. Try to cover these questions:
– Does the rough script convey the brand message?
– Does it speak about the product or service clearly?
– How does the script solve your problem?
– What do you want people to do after viewing your video?
If you are satisfied with your script, next create an ‘elevator pitch’, that is a shortened summary you could deliver on a quick elevator ride. This speech should trim your message down to the important basics.
2) Build your Animated explainer Video Script around a good Story Structure
Your video script should be built around a powerful story structure. Whether your video is of just 2 minutes or longer, a story structure is important. You can begin with your story in the following way:
- Show the problem first to the viewer in Animated Explainer Videos
- Showcase how your product for service solves the problem
- Finally, explain why the viewer should invest in your product or service.
Your video script should have all these elements for it to be a powerful and compelling story that might be able to convert leads into sales.
3) Use Good Visuals and Music
It is important to use good visuals and music in your story and these should be mentioned in your script. As you write the script of your video, For animated explainer videos you should add compelling visuals and music for it to be a total self-explanatory script. For example, if you are presenting the problem, the music should echo the mood with a downbeat and when you are showing the solution, the music should echo the mood with an upbeat. These are useful nonverbal cues that will make your explainer video script complete.
4) Use the Right Tone and Language
Talk in a language to your viewers that resonate with them and that is relatable. Speak directly to your audience using second person pronouns. Keep the script simple and clear. Use short sentences and simpler words. Make the script in an informal style.
5) Inject Emotion into your Video Script
Always include scenarios which are more compelling and persuasive into your video script. But do not overdo it. Audience today is quite smart to understand whether you are using emotion as a tool to win them over or showing them the real stuff. Create a story that evokes an emotional response. If you want your script to be humorous, ensure that you use humor sparingly. Also, avoid using sarcasm as it may putt off some audiences.
6) Use the Right Length and Pace
A very long video will bore the audiences and a short one may not be able to convey the message properly. A range of 125 to 155 words per minute is ideal for a video. It is enough to retain and have an impact on the minds of the viewer. If you want 160 words per minute, then keep the video short. If you find it tough to explain your product or service in just 2 minutes, then you need to rework on your story line.
Target the product more clearly and work on the scrip again to edit and remove areas that are unnecessary. Next, write the speech for the human voice to be used in the video.
These are some basic tips for choosing scripts for animated explainer videos.
Important Things for Video Marketing
Important Things for Video Marketing
Things you should know for video marketing !
Realistic videos portray customers speaking about how great your product or service is. Animated explainer videos explain how your product or service is to be used or how is it beneficial. The basic difference between the two is that one uses real people and the other uses animated images. Both are effective in conveying your brand idea. But, before you make any kind of explainer video, you should keep some important things in mind.
Tips to creating a Catchy and Compelling Video for Brand Marketing
A memorable and engaging video enriches your video marketing strategy. Here are some 8 tips on how you can use videos to promote your brand in an efficient way:
-
Make it more human if making a realistic video
A good video should be more convincing and believable and so you need to make it more human. This involves connecting with real people. You also need to make your videos pleasant, enjoyable and easy to relate to.
-
Put it in context
In order to make your videos more human and believable you need to put some context as in the geographical location of the place or make the situation you are trying to showcase more realistic. For example, if you are marketing woollens and you want to show someone feeling cold, then a good idea would be to shoot some snow-covered mountains or snowfall or people walking on the streets wearing woollens. Giving a genuine back ground will attract more viewership.
-
Prepare questions with anticipation
Prepare your questions in such a way that you cover most of the common FAQs that can be asked for your product. This will make your video a very compelling one and will also make the concept very clear to your target audience. When you prepare your questions well and invest more time to your concept, you can create a great video. Use the questions to ‘cross-examine’ the interviewee and ensure that all the topics are covered well.
-
If making an animated video, ensure it is fun and engaging to watch
An animated video grabs eyeballs better than a realistic video. So, if you are using an animated video, ensure that the content is clearly explained, the voice used in the background is pleasant to hear and the images drawn speak about your product or service clearly.
-
Think about the possible scenarios
In order to create an effective video, you need to check the background, context and the overall flow of your video. First scout all the possible places where you can shoot the video, if making a realistic video, to have the best option in hand.
-
Include Relatable Points
It is also a good idea to ask a few other random people relatable questions to collect common problem points. You can then prepare your questionnaire and include main key points that your product covers. For example, if it is a mixer grinder, you can about its washing procedure, noise, efficiency in grinding, frequent problems with the electronic, etc. When you prepare your questionnaire, you can include all these points in a natural way one after the other, and then let the interviewee explain how your product has proved to be better than all previous ones. ask people
-
Make final edits
You cannot use a video without editing it. Editing is necessary to make the content look natural and in a flow. You might also want to remove certain sections or add some in between. The final draft should be smooth, compelling and convincing.
An explainer video, if made well, can increase your product value. You should not make it overtly promotional as people today can easily judge a promotional content from a genuine one. Think out of the box and come up with different concepts that can intrigue your target audience. Some videos are so understated that it takes a second or two to realize what exactly they are promoting. This spikes the interest in the customer as such videos have full capacities to convert into sales. If used well, a video is a successful key to market your brand.
Animation Vs Live-Action Video Ads, Cost, Creativity, And Explanation
Animation explainer video Vs Live-Action Video Ads , Cost, Creativity And Explanation
Animation explainer video Vs Live-Action Video Ads , Cost, Creativity And Explanation
Video is probably the most powerful narrative form in digital advertising. The first thirty seconds define whether the potential customer is interested in your offering and will continue listening to your brand message. Thirty seconds of an engaging video can be packed with more value to a target audience than any other type of content. The brand’s main challenge is to leverage this time as effectively as possible.
It is often tough to decide what kind of video content to create for your website. The obvious options include a live-action video, an animation, or a combination of both. Here are some pros and cons of each type of video content and the cost, creativity, and explanation of each one.
What is Live-Action Video?
A live-action video involves real people and animals, as opposed to an animated video that has computer-generated or hand-drawn graphics. Live-action videos are best for interview case studies, product demos, testimonials, and live tutorials.
Pros
- It captures real human elements and emotions
- A real-life footage creates a sense of purpose and setting.
- Demonstrates real-world objects better.
- Better lighting effects are captured and used
- A simple device like a cell-phone is enough to make a live-action video
- Does not require much experience.
Cons
- Harder to demonstrate complex or abstract ideas on screen
- You rely on realistic time and light to capture videos
- Have a shorter shelf-life.
- The higher the quality, the costlier they get.
- Its take time and is costly
What is Animation Explainer video (Animated Video)?
An animated video is created using pictures or computer graphics which are manipulated to appear as if they are moving. This process is known as animation and it starts by first making the drawings by hand or in a computer.
Pros
- Easy to demonstrate abstract or complex ideas
- Has a longer shelf-life
- One can edit it several times and update it to use again
- Easy to use and convey more information
- Easy to demonstrate abstract or complex ideas
- Has a longer shelf-life
- One can edit it several times and update it to use again
- Easy to use and convey more information
- Limitless creativity can apply on videos
- Cost effective and To be ready in shortest time
Cons
- No Real Human Face can use
- You need to hire good Explainer video agency to Make animated video
- Creativity Can be imagine With good post production line
Cost of Animation Explainer videos and Live-Action Videos
Both videos can turn out to be costly depending upon your need, quality and preferences.
Live-Action videos
A live-action video requires planning, shooting and editing. It needs a team of people behind the scenes. You may also need to rent a location for shooting and hire someone for wardrobe and makeup.
A live-action video could cost between $17,000 to $100,000+.
Animation expaliner videos
Animation videos require time and experienced personnel. You need to create scripts and storyboards, that may eventually turn out to be costly. The render times for creating the final output can be costly.
A simple animated video of 90 seconds to 2 minutes can cost anywhere between 2,000 USD to 35,000 USD.
But When you create an animated video, you need only worry about the software and creative input. Or, you can strike an agreement with a video marketing agency who is professionally trained to produce high quality animation videos and already has all the tools and software you need.
Here is one more excellent example of an animated commercial that really multiplies conversions.
https://www.youtube.com/watch?v=zVHR1Ol7K5U
Types of Live-Action and Animated Videos
You need to first think about the message or content of your live-action video or animation. If you just want to put together an explainer video, then an animation video is a great choice. If you are planning a product tutorial, then a live-action option is better. An animation video is great when you need to explain a complex business process, as animated videos can easily simplify and condense the information and showcase in an easy-to-understand way.
Also, ask your customer’s opinion before you start creating. Do they want to see a live-action video content or an animated one to understand your product or service?
Choosing Between Live-Action Video vs. Animation
Finally, when it comes to choosing between animation and live-action videos, you need to think about many factors. Perhaps, you could use a combination of both in a creative way. Think about your budget needs, time, creativity, product or service, message and then decide.
These are some important points to keep in mind when choosing between animation and live-action videos. Both are completely different. Animation videos require creativity in creation on-screen, while live-action videos require more creativity while capturing.
To make Great Explainer Videos Follow the Prerequisites Guide
To make Great Explainer Videos Follow the Prerequisites Guide
When you are looking for ways in which you can boost your sales by attracting more customers online with Great Explainer Videos, then you need to make your online content more attractive and relatable. Gone are the days when ads and promotions were very robotic, impossible, fiction and even silly to some extent. Today, the audience has become cleverer and to gain their attention, you need to come up with content that is out of the box, true, relatable and also very appealing.
Written content on the landing page of a website did attract customers initially, but today, this trend is slowly wearing off as everyone is losing interest in long reads. To break this trend, marketers came up with a better and brilliant plan that is going to stay for really long. This new trend is the act of uploading videos on your social media pages, website, and other digital places. A video content is a properly shot video explaining how your product or services can be used or how they can be beneficial.
But not everyone manages to create a striking videos. To make a video work, it needs to be very genuine, relatable, apparently true and also interesting. A powerful video not only entertains the audience but also convinces them about the benefits of your product, so that they can make an informed choice soon.
Every company needs some data to work on to make good videos. Eleven Gates also relies on some crucial information given by our clients to enable us to make great videos for them. Here are some prerequisites for creating Explainer videos that drive sales:
Prerequisites for Creating Great Videos That Drive Sales
-Quick Elevator Pitch
We first need a quick elevator pitch from our clients to get a rough idea of what the company is all about. This helps us create a draft in our minds on what we need to work upon. We will be asking our clients to sum up their company, product or service in 1 or 2 sentences.
-Reason for Existence
This is one of our main prerequisites. We ask our company’s motto, vision, goals and purpose. Also need to know the mission behind their work. We ask this because we always try to include the mission and purpose subtly in our videos. These are helpful in portraying the company to the audiences in a better way.
-What Problem are you Solving for the Customers?
it is important to know because we will be curating the videos showcasing how your product or service is helpful to solve the customers’ problems. You need to explain us clearly how your product will solve the problems and be helpful to the customers.
-How is your Company different from the Existing Solutions offering by other Companies?
If you want us to make a good video for you, you also need to let us know why you feel you are better than the others. This will help us put the message in a subtle or bold way in our videos as per your preference. This grabs the attention of the onlooker and most will get tempted to try your product or service.
-What are the most Common Objections you Hear?
We need to Understand what are the common objections you hear from clients. What reasons do they give for not buying your product. We will skillfully counter these objections and present reasons why their objections are futile.
-What is the Main Objective of the Videos?
We also want to know what is your main wish to showcase from the videos. We would like to know your ideas and objectives, so that we can use your ideas in the videos and ensure that we make something that was in your mind totally.
-Who is the target audience for the video?
This knowledge helps us use characters, stories or information relating to that genre. For example, if the product you want to sell is for kids, then we might use animated characters with ski-fi or cartoon themes. Classy animated explainer videos also have a great impact on the audience as they make them believe in your brand and your products too. These are great weapons to boost your sales.
-What is your Call to Action?
We will also need to know how you want to give your call to action. Some companies are so sure of their products that they do not want to leave a call to action and want to leave it entirely on the customer to decide after viewing the video. Some, on the other hand, want to give a strong call to action.
So, all this information is our prerequisite to making great videos. We will be asking you these before we begin working on your project.
hiralkumar-sadariya-working-offstage-to-bring-your-business-to-life
Bring your business to life
Elevengates founder’s view and work process Running a business is an out-of-this-world endeavor. Don’t wait for the idea to get to business. Get to business first. Ideas don’t matter at all. Once you know how to do business, there are business ideas everywhere. Before that there are fake ideas everywhere everyday. Sharing an idea is useless. Basically, business means a shop – making and selling and exchange things. It is simple. It is hard wired in you. Just try. Failed, try, failed, again try. We find the most important thing about you, and we focus on that.
Sometimes, it’s easy to find that one thing. Maybe you’ve already found it. Sometimes it’s really hard to uncover, and that’s where we shine. Our business follows the main 4 step process to create stunning videos for our clients.
1. Discovery & Content Strategy 2. Video Planning 3. Pre-Production 4. Production & PostMotivation behind entering into entrepreneurship
For me, there are a couple of things, in no particular order.
1.) I want to help people – it seems like the best way to help people is to start a business that helps people and scale it.
2.) Unending curiosity – I need to be able to explore my curiosity about the world. Jobs would always make me just do one brainless thing over and over. Even the ones that wanted me to “think” were hardly flexible enough to allow me to learn everything I wanted to know.
3.) Family time – Making money faster and having flexibility in what I do allows me to spend more time with the family in the long term.
Few heart-touching feedbacks from clients
Your business can make more money if your customers are happy with your products and services. However, the major question is, how do you keep your customers happy and satisfied? How do you know about your customers’ likes and dislikes about your products and services?
Here is one of the best feedbacks for my business.
“The end results were good, and the client was happy with the delivery of the project. Eleven Gates produced the video quickly and worked hard to meet the developer’s expectations. Overall, the project was successful and the team’s work was described as almost perfect. “
Importance of teamwork in a business
TO CREATE Wonderful MOMENTS, WE NEED OUR PEOPLE. Elevengates has a talented cast of characters working behind the scenes to bring your business to life.
The most challenging thing faced in business
Many. Let me count three for you.
1. How do you deal with an employee who demand high salary but no work?
2. How do you deal with a competitor that loses money everyday to take you down?
3. How do you deal with a change of climate that is supposed to wipe out all your business?
These are the hard things.
Why choose Elevengates?
An animated video is a versatile content type that can bring multiple benefits to businesses and help set trust with a target audience. Customer loyalty is very valuable, and animation is a great way to build it. It will save time, money and creates a great impact to an audience.
How much efficient our ecosystem is for doing business?
A business ecosystem is the network of organizations—including suppliers, distributors, customers, competitors, government agencies, and so on—involved in the delivery of a specific product or service through both competition and cooperation. The idea is that each entity in the ecosystem affects and is affected by others, creating a constantly evolving relationship in which each entity must be flexible and adaptable in order to survive as in a biological ecosystem.
